One of the most classic episodes of the (superior, don't @ me) American version of The Office is "Christmas Party," in which Jim finally gets up the courage to profess his love for Pam. For the "Secret Santa" / "White Elephant" gift exchange, Jim prepares a teapot filled with some small [...]
Over the last few years, New Year's Eve has started to feel a little bit like Giving Tuesday, with a flood of email appeals touting expiring match opportunities, goal shortfalls and giving deadlines bordering on aggressive. [spoken in a curmudgeon's voice] Spending some time today unsubscribing from nonprofit emails. Like [...]
The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two [...]
This video has been making the rounds on social media. If you haven't seen it, it does a great job of shining a light on the unreasonable demands some nonprofit funders make. It's both hilarious and depressingly accurate. Thanks to the folks at Human Services Council of New York for [...]
There’s no shortage of things the experts say fundraisers should be doing: handwritten notes, donor visits, thank you phone calls, bequest marketing; the list goes on and on. It can be overwhelming when you’re bogged down planning an event that your leadership team insists on, or when you’re simply trying [...]
The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Meet Sarah Willey, Director of Development at Great Rivers Environmental Law Center and my new fundraising hero. She's out here fighting for [...]
The following is an excerpt from Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. The other day I receive a donation appeal that contained a curious sentence. It read: "Whether you donated today, previously have [...]
Randy Hawthorne and I have a lot in common. We both run a blog, a conference and a webinar series for fundraisers, and we both opened up co-working spaces for nonprofits. What I lack is his fashion sense, a print magazine, and a podcast - like his excellent Hubcast from [...]
The short answer is all of them. There is a lot of evidence to suggest that phone calls make an impact on new donors. McConkey International UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. Penelope [...]
Prospect research is difficult. Asking for upgrades, major gifts and bequests is something that every fundraiser wants to do. But identifying the best supporters in your lists for those types of asks can be an even bigger challenge than the ask itself. Oftentimes we look only to the wealthy. But [...]
There's little argument that long-term, loyal donors are your best prospects for things like major gifts and planned gifts. Monthly donors, active volunteers, current and former service recipients, and the securely retired (especially the childless and empty-nesters) are also great prospects. But who else might be lurking in your donor [...]
Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization? It might be a better idea than you think. Roger Craver of The Agitator and DonorVoice fame has developed a simple donor [...]