Moms with strollers

As the father of a 3-year-old, I know first-hand just how much stuff parents accumulate. Toys and clothes all pile up to the point where you don’t even know where it came from, or when they ever got used (if at all).

Most of my friends and peers also have young children. My wife and I have were having dinner (alright, it was a playdate) with one such couple who was bemoaning the fact that they needed to buy another stroller.

Not because they didn’t already have one, but because they needed one for an upcoming trip.

In fact, they already had five strollers. Five! Each with its own specific purpose. For example, two were for casual strolls around the neighborhood, one was for jogging, one was a double stroller, and one was for rough terrain. The sixth was supposedly a double stroller for rough terrain.

As we dug deeper into the conversation, we found that it wasn’t so much that they had to buy another one, it was that they regretted not really using all of the other strollers that often. The casual walking strollers got 90% of the use, with the other four or five collecting dust in the garage (and interest on a credit card).

This exchange got me thinking about some of the conversations we have with nonprofits. Many think that one or two features of a product is absolutely indispensable, even though it only gets used one or twice a year.

Typically, products that can “do everything” are mediocre, because there’s no focus on a small number core competencies. That’s why there has been an explosion of single-use apps (Instagram, Mint, Mailchamp, Evernote, etc.).

This “unbundling” has allowed developers to focus on what they are truly passionate about, which is why the quality of those apps is so high.

Our philosophy at Bloomerang is very similar. We focus on the functionality and ease-of-use of what fundraisers spend 90% of their time on. So ditch that clunker of a stroller and join us. You’ll be glad you did.

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Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.