Donor retention strategies are simple, but that’s not to say they’re easy. Oftentimes, it takes a large shift in the mindset of a nonprofit organization to begin focusing on retaining donors rather than just simply acquiring them.
As you consider the best donor retention strategies, think of the ways you can engage donors with the resources you already have, as well as with tools you’ll likely invest in. How can you easily offer additional ways to give or open up more engagement channels? Some top ones that come to mind are recurring gifts to encourage long term engagements, peer-to-peer campaigns to turn donors into fundraisers, and direct mail to break through the digital clutter and stand out to donors. While the first two strategies can be pulled off fairly easily with your existing software toolkit, if you’d like to make the most of direct mailings for donor stewardship, we suggest investing in a powerful direct mail fundraising platform like GivingMail.
Besides leveraging your tools, remember that donors want to know the impact of their dollars. They want to know that your organization appreciates them and values their opinions. Make sure you not only thank your donors after the gift is made but also when your campaign is over too! That’s the perfect time to inform your supporters of the specific impacts this effort had on your mission. Overall, your donors are the real change-agents for your mission and should be treated well with personalized communications, recognition, and gratitude.