This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications Mastering online appeals, user experience and messaging Mastering relevant content marketing [...]
Giving to religion-based organizations often tops lists of philanthropic statistics. In fact, in the recent Giving USA 2020 report, donors gave more than $131 billion to religion-based organizations in the United States in 2020. Nonprofit professionals working in this sector of philanthropy cite a strong belief in their organization’s mission [...]
Full Transcript: Steven: All right. Sherry, I got 2:00 Eastern. Is it okay if I go ahead and kick us off officially? Sherry: Let's do it. Steven: All right, well, cool. Good afternoon, everybody. Good morning, I should say if you're out on the West Coast. And if you're watching [...]
A majority of all adults experience imposter syndrome at some point in their careers; 70% by the latest figures. It affects professionals of all occupations and backgrounds, with the impact on individuals in the nonprofit community being a significant one. Be you a newly qualified doctor or starting up your [...]
Before starting a nonprofit organization, you should understand that the 501(c)(3) designation is just that: a tax designation. It’s not a business model. Why is that important? To be successful, you must understand that you’re starting a business. Getting into that mindset will help set you up for success. Here [...]
Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also [...]
This digital-first fundraising post is the first in a six-part series. “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]
Kishshana Palmer will show managers and organizational leaders how to ensure they don’t burn(out) their people to achieve organizational outcomes. Full Transcript: Steven: You'll hear a robot voice. Kishshana: Go ahead. Steven: All right, Kishshana. I got 2:00 Eastern or is it okay if I go ahead and get this [...]
Being laid off hurts. When it happened to me, it didn't just impact me financially; it also affected me emotionally. The journey to find that next big gig can be tiring, grueling, and painful, and at times it can feel like you're banging your head against the wall. The pandemic [...]
What is unconscious confirmation biasing? The term is defined as one group holding social stereotypes about certain other groups outside of any conscious awareness. It’s unintentional group think, a mixture of both seeking out conclusions which confirm what we already believe to be true and letting unconscious preconceptions direct how [...]
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive [...]
In-person events are making a comeback, which means you’ll need a fundraising event venue in which to host those events. Because you might be out of practice when it comes to securing a fundraising event venue, here are a few recommendations. When vetting locations for your event, it helps to [...]