Kristal M. Johnson will show you how to identify and understand your online audience and why now is the perfect time to reach out to prospective donors. Full Transcript: Kristal: Okay. Steven: Okay, Kristal, I got 1:00 Eastern. Is it okay if I go ahead and get this party started? [...]
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: [...]
Robin L. Cabral, MA, CFRE, MFIA will take you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints. Full Transcript: Steven: Go. All [...]
Pamela Grow will provide an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis. Full Transcript: Steven: It looks like it's going. Okay. Pamela, we're recording. Is it okay if I go ahead and get this party started? Pamela: Sure. Steven: All right. Welcome. Well, good [...]
As much as we all like to believe we make decisions based on sound logic, stats, and reason - this simply isn't the case. People act on emotion. And scientifically speaking, emotion is a chemical reaction. If you want to prompt your audience into action during your next campaign or [...]
Black lives have always mattered, more especially in a country largely built on the labor of enslaved people. The expression which gained traction on social media is not a new movement, but builds on a solid legacy started by stalwarts such as Rosa Parks, Angela Davis, and Martin Luther King [...]
In 2011, I embarked upon a new position in donor relations with great expectations and optimism. But my excitement soon dissipated when within six months both of my Associate Directors left for other positions within the University—one for a higher position while the other made a lateral move. Still a [...]
Recently at a conference, I sat on a panel of three women -- two white, one black -- and we ended up talking about how women treat each other badly at work. As the talk went on, it became apparent that a lot of white women in the audience were [...]
On June 15, 2020, AFP hosted a Global town hall on Anti-Racism, Inclusion and Fundraising, featuring Marco A. Corona, Michelle T. Edgerton, Kishshana Palmer, Ken Miller, and Simone Joyaux. Here, printed with permission, are Simone's oral remarks. My name is Simone Joyaux. I’m a white, heterosexual, well-educated, affluent woman. HUGE unearned [...]
What Do You Want to Say? This is always the $64,000 question. And with our world unhinged, and norms abolished, it’s true today more than ever. What do you contribute to help people cope, stay strong and be well? What can you do to make the world better? What should [...]
Bloomerang and Givebutter bring you a virtual giving experience unlike any other. Learn how you can sell tickets, stream your event, and collect donations – all in one place, all in real-time. Givebutter makes it easy to share your virtual event with anyone, then stream from anywhere and embed it [...]
Join Bloomerang’s Product Analyst, Heidi Atkinson, for a data-driven look at what other fundraisers have done differently in response to COVID-19 and what strategies worked. Diana: All right. We're at 11:01 right now. Thank you so much for joining us this morning, everyone. We're so glad to have you [...]