On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no [...]
This is part two of a three-part series. You can read part one here. Stay tuned for part three! Now that you’ve prepared for your search, it’s time to dive into the search and selection process. The search: Cast a big net By casting a big net in your search, [...]
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one [...]
This is part three in a six-part series. Read part one and part two. In part one of this series, I outlined my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, customer-centered philanthropy [...]
Whether you are new to grants, and re-evaluating how your organization seeks out grant funding, Rachel Werner will go through what you need to know to become more grant ready. Full Transcript: Steven: All right, Rachel, I got 2:00 Eastern. Is it okay if I go ahead and get us [...]
An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Text messages have a [...]
On any given day of the week, nonprofits face multiple decisions, large and small. How do we know we’re making the right ones? The word billionaire is ubiquitously associated with certain names: Jeff Bezos and Warren Buffett being two of the highest profile in the class. Aside from their immense [...]
This is part one of a three-part series. When I talk with nonprofit and foundation leaders, many ask me how to ensure they get the right consultant for their projects. They know that a great match can set their organization up for success, and they want to make sure they [...]
Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below [...]
This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications Mastering online appeals, user experience and messaging Mastering relevant content marketing [...]
Giving to religion-based organizations often tops lists of philanthropic statistics. In fact, in the recent Giving USA 2020 report, donors gave more than $131 billion to religion-based organizations in the United States in 2020. Nonprofit professionals working in this sector of philanthropy cite a strong belief in their organization’s mission [...]
Sherry Quam Taylor will show you how your team can align every hour they spend fundraising with maximum dollars. Full Transcript: Steven: All right. Sherry, I got 2:00 Eastern. Is it okay if I go ahead and kick us off officially? Sherry: Let's do it. Steven: All right, well, cool. [...]