If you have some monthly donors now, congratulations. Please allow me to share some recent statistics with you on why these small recurring donors are so powerful: Average monthly gift between $24 and $36, that’s between $288 and $432 a year! Typical way monthly donors pay: 80% credit card, 10% [...]
Are successful fundraisers born or made? I heartily take issue with the contention that fundraising is only for a special few of us. Too many people who are virtually fearless in everything else they need to face in their personal and professional lives are terrified at the notion of asking [...]
Hopefully by now you know there’s no point in simply “doing” an event for the sake of the event itself. It’s a waste of precious time and resources unless everyone – your organization, your staff, your volunteers and your donors – feel they got their money’s worth. Of course, ‘worth’ [...]
In this webinar, Larry C Johnson will interpret the early data and share the significant growth opportunities created by the new legislation. Full Transcript: Steven: All right, Larry, my watch just struck 2:00 o'clock. Is it okay if I go ahead and kick us off officially here? Larry: Please do. [...]
Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]
Clear, concise data entry policies and procedures are critical to keeping your database clean and usable. You can’t run a donor report by constituent type if information is not consistent. You can’t filter a report by a city, or a town if you’ve entered the full name of the city [...]
When done right, donor cultivation and stewardship take time. Just to be clear, I’m not talking about waiting an extended period of time before making your first or subsequent asks. In fact, many industry experts believe quite the contrary. The time to which I’m referring are the hours spent on [...]
My overarching philosophy of all nonprofit fundraising events, Galas and otherwise, is this: Make folks think they got more than their money’s worth! This holds true for everything they take away: Food, Beverage, Gifts, Treats, Fun, Friends, and, especially, Feel Good! When folks leave on a high, you’ll be well-situated [...]
If you’re looking for creative ways to broaden the reach and appeal of your fundraising campaigns, cause marketing presents exciting possibilities. From charity events to buy-one-get-one campaigns, cause marketing can invigorate your fundraising efforts and bring in new donors and dollars for mission. A successful partnership leverages the best of [...]
A nonprofit faces a financial crisis. The sky seems to be falling. The temptation is to put those money woes at the top of the list as to why you and your volunteers are fundraising. The urgency provides the case for supporting the annual campaign, right? In the long run, [...]
Hours, days, and possibly weeks go into preparing your direct mail campaigns. I don’t know about you, but with all the time and money that goes into each mailing, the last thing I want to see is a stack of envelopes in my mailbox with the dreaded yellow label. [...]
Nonprofit special events are traditions. Comfortable old shoes. Sacred cows. They’ve either been around so long no one can imagine doing away with them, or they’re the beloved brainchild of an important donor, board committee or executive director to whom no one can say no. All too often, they’re simply [...]