Successful marketing means updating approaches. In today’s media environment where and how you communicate to your audiences is always changing. New online platforms start to dominate how to engage with groups. Social media companies create new tools to achieve objectives. New opportunities come to the forefront to tell your story. [...]
Fundraising software firm helps nonprofit organizations achieve record breaking year, earns top peer-review awards, and releases multiple enhancements designed to empower fundraisers to do what they love Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, achieved their most successful year yet in 2021 by processing [...]
Valerie Harris will focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. Full Transcript: Steven: Okay, Valerie. I've got 2:30 Eastern. Is it okay if I go ahead and [...]
Do you ever worry about “intruding” before you send out a fundraising appeal? Do you get heart palpitations when you pick up the phone to make an ask for a philanthropic gift? These feelings come from a sense you’re “taking” rather than “giving.” 5 Benefits of Giving Whenever someone I [...]
The fundraising landscape is changing rapidly and the way funders want to work with nonprofits is too. Mallory Erickson will help you start your 2022 off fundraising in the right way. Full Transcript: Steven: All right, Mallory, I got 1 p.m. Eastern. Is it okay if I go ahead and [...]
Traditionally, January isn’t a very lucrative month for fundraising. Why? Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday [...]
This nonprofit productivity post is part 1 in a two-part series. Procrastination is so very tempting! Just one more look at social media or another quick trip to the coffee shop, what harm can it do? But it’s more than mere distraction, it can have a serious impact on your [...]
You may have heard the term “people first culture” here and there, but what does it really mean? Inc.com describes the term as the following: “People-first cultures are rooted in a philosophy that values people over profits. The ironic twist is that when employees are valued as whole individuals and [...]
Don’t think of yourself as a “fundraiser.” That sounds like it’s all about money. And money is one of the top taboo topics in our society. Think of yourself, instead, as a “philanthropy facilitator.” That makes it about love. “Philanthropy” translated from the Greek literally means “love (philos) of humanity [...]
During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results [...]
How many times can you ask the same supporters for help? Well the answer might come down to the specifics of how we frame donation appeal messaging. If we ask the same question ten times or use a vague call to action no different to the last, we risk sounding [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit employee who wants advice on best practices around sharing tax information with donors. Dear Charity Clairity, First, I’m not really [...]