What’s the hardest job in the world? Parenting a toddler or teenager? Milking venom from poisonous snakes? What about motivating unpaid volunteers to raise money and reporting to them because those same volunteers are your bosses? Engaging a leadership team made up solely of volunteers is one of the [...]
I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]
One of my favorite volunteer activities in the nonprofit sector is serving on the Fundraising Effectiveness Project’s Growth in Giving Steering Committee. The face-to-face meetings and conference calls are always insightful and thought provoking. This is especially true when those insights are cutting edge and timely in nature. This week’s [...]
Ultimately, the goal of every appeal letter is to get a resounding “Yes!” With the right number of positive responses to your annual fundraising appeal letter, you can get the support you need for your mission. You could even surpass your short-term goals, giving your nonprofit the ability to focus [...]
Monthly or recurring donors are crucial to your fundraising in short because of this: And as the retention rate goes up, so does the only fundraising metric that really matters: lifetime value. Lifetime value is not just the secret weapon for donor acquisition but the barometer of how well your [...]
In this webinar, Tammy Zonker will teach you the fundamental process of building trust and watch your relationships and fundraising results soar. Full Transcript: Steven: All right, Tammy, my watch just struck 1:00. Is it okay if I go ahead and get us started here officially? Tammy: Yes, please do. [...]
The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. So you really want to be firing on all [...]
It's getting to be that time of year. We're just a short few months away from the start of end-of-year giving. That means it's time to start thinking about how you're going to segment and execute your end of year appeal. Q4 giving has traditionally been the time of year [...]
There’s a lot being written about donor retention – why it’s important and how to increase it – and even more data on the averages within the nonprofit sector. We're curious what the real pursuit of donor retention looks like among boots-on-the-ground fundraisers. Your responses to this short, 2-minute survey [...]
With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, [...]
In this webinar, Brady Josephson shares the results of his State Recurring Giving Study where he gave multiple gifts (one time and monthly) to 108 organizations in the US and tracked and scored the process. See how you measure up! Full Transcript: Steven:All right. Brady, I got one o'clock Eastern. [...]
Think of the last time you went out for groceries, stayed at a hotel, rented a car, or downloaded an app. Chances are you received some kind of customer satisfaction survey. For-profit businesses understand that in order to retain customers and improve their offerings, they need to continuously collect and [...]