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Back to In the News
NEWS

Meet Blossom, the New Face of Bloomerang!

If you follow us on social media or engaged with our website’s chat feature recently, you may have noticed a new face.

Please allow us to formally introduce you to Blossom the Orangutan!

Users will primarily see her in our site’s live chat as a sort of Bloomerang concierge, directing you to helpful resources, assisting with questions about our donor database, and connecting you to our team of Specialists to live chat with.

Orangutans are unique and highly intelligent. The reason we chose a Sumatran Orangutan for our company mascot is:

  • Indianapolis (where we’re headquartered) has a world-class orangutan exhibit
  • we couldn’t pass up the “ang” sound found in both Bloomerang and Orangutan
  • orangutans are the only animal (other than humans) known to practice “calculated reciprocity” – in short, they track the gifts they give to and receive from other orangutans!

We couldn’t find another animal that better encapsulates our core values.

If you see Bloomerang at an event, be sure that grab some Blossom swag!

 

See how our donor management software can empower your fundraising strategy.

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn