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NEWS

Meet Blossom, the New Face of Bloomerang!

 

If you follow us on social media or have logged into Bloomerang recently, you may have noticed a new face.

Please allow us to formally introduce you to Blossom the Orangutan!

Users will primarily see her in the app as a sort of Bloomerang concierge, directing you to helpful resources based on your activity in Bloomerang. For example, if she notices you’re building your first report, she might direct you to a beginner’s webinar on reporting:

Blossom in app

There are a lot of reasons why we chose an orangutan as our corporate mascot (if you ever want to see a 20-page slide-deck and get your ear talked off, just ask Steven Shattuck about it) but here are some highlights:

  • orangutans are highly intelligent
  • Indianapolis (our home base) has a world-class orangutan exhibit
  • we couldn’t pass up the “ang” sound found in both Bloomerang and Orangutan
  • orangutans are the only animal (other than humans) known to practice “calculated reciprocity” – in short, they track the gifts they give to and receive from other orangutans!

We couldn’t find another animal that better encapsulates our core values.

If you see Bloomerang at an event, be sure that grab some Blossom swag!

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn