steven

Steven Shattuck

About Steven Shattuck

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.

10 Important Donor Types To Communicate To During the Coronavirus Outbreak

During the coronavirus outbreak, fundraisers are being bombarded with advice urging them to reach out to their donors now. As is the case during any situation, the more you segment your communications for specific audiences, the more likely those communications are to resonate with the recipient. Now, however, is a [...]

Remembering John Haydon

In the documentary Walk With Me, Buddhist Thich Nhat Hanh is asked by a young girl how she can get over the sadness of the death of her dog. After contemplating the question for a moment, he suggests that she think of a cloud. "Suppose you look into the sky [...]

By |2020-02-10T07:46:15-05:00February 10th, 2020|Nonprofit Sector|

3 Reasons Why Nonprofits Shouldn’t Have 1920s/Gatsby-Themed Fundraising Galas

Now that we've entered a new decade (by that I mean it's now the 2020s; I know there wasn't a year zero or whatever), an ever-popular theme for fundraising events has renewed life: the 1920s or Great Gatsby-themed gala. Not since 2013 when the Leonardo DiCaprio-led movie adaptation was released [...]

3 Nonprofit New Year’s Eve Emails That Thanked Instead of Asked

Over the last few years, New Year's Eve has started to feel a little bit like Giving Tuesday, with a flood of email appeals touting expiring match opportunities, goal shortfalls and giving deadlines bordering on aggressive. [spoken in a curmudgeon's voice] Spending some time today unsubscribing from nonprofit emails. Like [...]

By |2019-01-30T11:16:07-05:00January 3rd, 2019|Donor Communications, Year-End Fundraising|

Experiment: How Should Nonprofits Treat Monthly Donors on #GivingTuesday?

The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two [...]

By |2020-07-29T11:06:46-04:00December 18th, 2018|#GivingTuesday, $5 Experiment, Donor Communications|
Go to Top