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Social Media Performance Scorecard

Tracking your social media efforts is the first step to measuring the success of your campaigns and the value that each individual network creates for your nonprofit organization.

This Excel scorecard can be used by any nonprofit marketer to track social media activity and report on traffic, conversions, followers and engagement!

You can download the Social Media Performance Scorecard here >>

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

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