Fundraising software firm follows up on a record-breaking year with a refreshed visual identity, mission, vision and values.
INDIANAPOLIS, Ind. – Feb. 1, 2022 – Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today unveiled a refreshed brand, including a new visual identity and an updated mission, vision and values.
The updated brand identity is the culmination of months of stakeholder interviews, industry research and creative iterations.
“Customer input was essential to this process,” said Ross Hendrickson, Bloomerang Chief Executive Officer. “It quickly became clear that our positioning and brand system needed to better reflect the heart of what we’re best known for—sparking joy for customers. Our new brand reflects that.”
Bloomerang also plans to unveil an updated user interface in the software application in the coming weeks, as well as release a number of new features this year that help the modern fundraiser thrive.
“Nonprofits have had to change significantly over the last few years, and we felt it was time to better address the challenges customers face every day,” said Ann Fellman, Chief Marketing Officer at Bloomerang. “This brand refresh is more than just a new look and feel; our updated mission, vision and values re-emphasize why we exist—to create thriving nonprofits.”
The company’s updated mission is to make fundraising easier, foster authentic donor relationships and create thriving nonprofits. Their vision is to empower fundraisers to do what they love and build a world inspired by giving. Their values are Empathy, Innovation, Unity, Stewardship, Equity, and Transparency.
Earlier this year, Bloomerang announced that they had added more than 3,200 new customers in 2021, received a record number of peer review awards, grew their team by 41% and strengthened its nonprofit software offerings through the acquisition of Kindful, another industry-favorite donor management solution. Bloomerang customers raised over $8.1B in 2021.
Indianapolis-based Bloomerang is the complete donor management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create stable, thriving organizations. Combining robust, simple-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve their donor relationships and grow their donor bases. With Bloomerang, nonprofit professionals love their work and have another teammate in the cause.
Bloomerang is a trusted and acclaimed partner for growing nonprofits. For more information about Bloomerang and to see why real fundraisers recommend the solution to their peers, visit: https://bloomerang.com.
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
You can find Steven Shattuck on LinkedIn