Remembering John Haydon

In the documentary Walk With Me, Buddhist Thich Nhat Hanh is asked by a young girl how she can get over the sadness of the death of her dog.

After contemplating the question for a moment, he suggests that she think of a cloud.

“Suppose you look into the sky and you see a beautiful cloud. And you like the cloud so much, and suddenly the cloud is no longer there. And you think that the cloud has passed away. Where is my beloved cloud now? So if you have time to reflect, to look, you see that the cloud has not died, has not passed away. The cloud has become the rain. And when you look at the rain, you see your cloud. And when you drink your tea, mindfully, you can see the rain in the tea. Your cloud in your tea.”

John Haydon passed away over the weekend. A talented musician, doting father, loving partner, sharp dresser and almost frighteningly-prolific creator, John impacted thousands of fundraisers through his advice and trainings.

His passing is an immense loss to the nonprofit sector.

Often time, nonprofit professionals have no choice but to cobble together disparate tactics and best practices from multiple industries and disciplines in order to create a comprehensive, multi-channel fundraising campaign. You could get advice on how to boost Facebook posts, set up an email drip sequence, or optimize a landing page for form completions from almost anywhere, but John was arguably the best at contextualizing a vast array of digital strategies for nonprofits, specifically. What made him particularly effective was that he had an underlying knowledge of what made fundraising work. He understood donor motivation, psychology, and behavior.

“Is thanking donors obligatory, something that must follow giving? The real power of thanking donors is realized when the goal of thanking is forward-looking, focused on developing and deepening donor loyalty. Thanking is not about the past, it’s about the future.” — John Haydon

At the height of his productivity, John was writing blog posts and books, distributing newsletters, producing webinars, speaking at conferences, and broadcasting live on social media. Even while undergoing treatment for his cancer, he still found a way to work on a final book.

Like so many professional relationships these days, I first met John online. But though they were far outnumbered by the online interactions, the offline interactions were natural, effortless, effervescent even. It seems like a cliché to describe a practicing Buddhist as kind, inviting and considerate. But that was John. It’s why you’ll see so many tributes to and memories of him over the coming days.

I used to think that the Buddhist perspective rendered death into something of a trivial concept. After all, dying in the 21st century age means leaving behind digital artifacts, indexed and searchable.

But what I learned in getting to know John, specifically over the last couple years, is that perspective manifests in how one prepares for the inevitability of death, in a manner that is anything but trivial.

After receiving his diagnosis, John started a Facebook group named “Watch John Beat Cancer.” In the preface to his forthcoming book, he described it as “a way for me to put a specific and wildly positive intention out into the universe (“Watch me!”) with the love and support of my friends. I knew I could beat cancer if I had friends cheering me on, sharing their cancer stories, or sharing a GIF just when I needed it most. But the best part is seeing people make new friends through this group.

Even in creating something ostensibly for himself, it became his final gift: to bring people together. And in doing so, he taught us all something about mindfulness and bravery. We got to watch someone beat cancer.

So goodbye, for now, John — and thanks for being the cloud in our tea.

Get notified when John Haydon’s new book *Donor CARE* is published by signing up here >> 

Donor Care by John Haydon

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.
Steven Shattuck
By |2020-02-10T07:46:15-05:00February 10th, 2020|Nonprofit Sector|

14 Comments

  1. Jay Love February 10, 2020 at 8:02 am - Reply

    Thanks Steven, not often can mere words capture a spirit, and in this case you came so very close to doing just that!

  2. Mary Cahalane February 10, 2020 at 1:59 pm - Reply

    Oh Steven, that’s beautiful!

  3. Diane Leonard February 10, 2020 at 2:56 pm - Reply

    Wonderful tribute to John, Steven. I remember that twinning day at NP Story!

  4. Elizabeth F Quilter, CFRE February 10, 2020 at 3:40 pm - Reply

    Thank you, Steven. Beautifully shared. Peace.

  5. Mark Sutton February 10, 2020 at 5:04 pm - Reply

    Great tribute to John. He was a valuable contributor/leader and will be missed.

  6. Jessica Hall February 10, 2020 at 5:23 pm - Reply

    <3 Beautiful. We are all so fortunate to have been graced by John's presence.

  7. Richard Freedlund February 10, 2020 at 5:35 pm - Reply

    A nice send off for a good man. John will truly be missed.

  8. Joe Waters February 10, 2020 at 7:39 pm - Reply

    Wonderful, wonderful tribute!

  9. Caroline Avakian February 10, 2020 at 8:43 pm - Reply

    Beautiful tribute, Steven!

  10. Ian Adair February 11, 2020 at 1:00 am - Reply

    Well done my friend. Wonderful tribute.

  11. Andrea Hopkins February 11, 2020 at 12:26 pm - Reply

    So beautiful. Thank you for putting your feelings into words for us.

  12. Heather Mansfield February 12, 2020 at 5:51 pm - Reply

    Very nice. 🙂

  13. Jeanne Allen February 18, 2020 at 11:19 am - Reply

    thanks for sharing your words. touched by this

  14. Laura Townsend February 21, 2020 at 5:17 pm - Reply

    So very sorry to hear about the loss of John. His legacy will live on in the good work he has done and helped others do. Love and prayers of comfort and peace to his family and his extended family in the NP world.

Leave A Comment