The Most Important Venn Diagram In The Nonprofit Sector

Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”

It represents the simplest and best visualization of donor-centric communication.


Bravo, Mark.

If you have a mic, I hope you dropped it.

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.
Steven Shattuck
By |2017-06-10T18:41:35-04:00November 4th, 2015|Fundraising|


  1. Gary Bukowski CFRE November 4, 2015 at 9:47 pm - Reply

    This is brilliant and right on target!!!
    Will be using this to the point analysis,this is what our efforts hope to achieve and make a “small dent in the universe” Thanks for sharing Steve!!
    Gary Bukowski CFRE

Leave A Comment