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The Most Important Venn Diagram In The Nonprofit Sector

Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”

It represents the simplest and best visualization of donor-centric communication.


Bravo, Mark.

If you have a mic, I hope you dropped it.

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  • Steven Shattuck

    This made my day!
  • Mark Phillips
  • Gary Bukowski CFRE

    Mark, This is brilliant and right on target!!! Will be using this to the point analysis,this is what our efforts hope to achieve and make a "small dent in the universe" Thanks for sharing Steve!! Gary Bukowski CFRE
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