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ARTICLE

The Most Important Venn Diagram In The Nonprofit Sector

Mark Phillips, the founder and CEO of fundraising agency Bluefrog, recently posted the following venn diagram on his blog, in a post titled “The fundraising paradox.”

It represents the simplest and best visualization of donor-centric communication.

fundraising-paradox

Bravo, Mark.

If you have a mic, I hope you dropped it.

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

Comments

  • Steven Shattuck

    This made my day!

  • Mark Phillips

    https://www.youtube.com/watch?v=fQbRyay_ojY

  • Gary Bukowski CFRE

    Mark, This is brilliant and right on target!!! Will be using this to the point analysis,this is what our efforts hope to achieve and make a "small dent in the universe" Thanks for sharing Steve!! Gary Bukowski CFRE
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