Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization?
It might be a better idea than you think.
The survey consists of three simple questions with a ranking from 0 (strongly disagree) to 10 (strongly agree). They are:
1. I am a committed (org name) donor.
2. I feel a sense of loyalty to (org name).
3. (org name) is my favorite charitable organization.
Roger has deployed the survey on behalf of 250 organizations to 30,000 donors. So far it has produced 130% more net revenue over a 36 month period than any other score (like a Net Promoter score, for example).
Jeff Brooks recently interviewed Roger for an explanation of the power of this survey. You can check out the video here.