Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization?

It might be a better idea than you think.

Roger Craver of The Agitator and DonorVoice fame has developed a simple donor commitment survey that can predict future giving from high-commitment donors.

The survey consists of three simple questions with a ranking from 0 (strongly disagree) to 10 (strongly agree). They are:

1. I am a committed (org name) donor.

2. I feel a sense of loyalty to (org name).

3. (org name) is my favorite charitable organization.

Roger has deployed the survey on behalf of 250 organizations to 30,000 donors. So far it has produced 130% more net revenue over a 36 month period than any other score (like a Net Promoter score, for example).

Jeff Brooks recently interviewed Roger for an explanation of the power of this survey. You can check out the video here.

donor love and loyalty

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.