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WEBINAR

How to Increase Nonprofit Revenue with a Marketing Plan

A man looks at a series of graphs on their screen to gain a better understanding of his donorbase.

Want to plan marketing activities that support your organization’s mission and programs?

In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.

Learning Objectives:

  • Set and achieve marketing goals that support your organization’s budget
  • Increase your organization’s reach and brand awareness
  • Use your content to get found by the people who are ready to engage with you
  • Create momentum and ongoing stability with your organization’s marketing strategy
  • Create delight and alignment across your organization’s internal stakeholders

Webinar Slide Deck:

Jacqueline's Profile Picture'
Speaker Jacqueline Lalley
Jackie Lalley is Co-Founder and Partner at Yodelpop. Yodelpop partners with nonprofits to increase reach and revenue with digital marketing, because they share in the vision to build a better world. Before co-founding Yodelpop, Jackie served as director of communications for a national nonprofit in strengthening families and preventing child abuse. She has served on boards including the Nonprofit Center of Milwaukee and Woodland Pattern Book Center. She is a former contributing writer for The Onion and plays upright bass in the old time band Pay the Devil.
Steven's Profile Picture'
Host Steven Shattuck
Steven Shattuck is the Director of Engagement at Capital Campaign Pro. A recognized thought-leader in the nonprofit sector, he has over 15 years of experience advising nonprofits on donor communications, data management, and digital content. Steven Shattuck served as the Chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn