these templates are meant to be a starting point and not the final product – please feel free to edit to match your own needs, brand voice and organizational values
Job Status: Full-Time
Salary: $x to $x
As our Communications Director, you have the unique opportunity to convey our vision and appreciation to audiences inside and outside the organization. You decide what we’ll say, how we’ll say it, where we’ll say it, who will say it, when we’ll say it and who we’ll say it to. It’s a lot of responsibility, but that should excite you!
As our creator of the communications strategy, you get to
Develop organization-wide plans that strengthen our brand identity across all networks and stakeholders
Monitor internal and external environmental issues and turn them into opportunities
Prepare short-term and long-term communication budgets
Set and hit communications departmental goals such as public awareness, media impressions, email list size, social media followers, etc. – all of which should result in an increase in donor revenue and loyalty
As our manager of communications operations, you get to
Recruit, supervise and mentor members of a communications team
Manage all media contacts and serve as liaison between media outlets and our organization
Prepare talking points, speeches and presentations
As our supervisor of communication activities, you get to
Generate and distribute online, broadcast and print materials that engage segments and inspire action
Oversee content production and maintenance of the website
Ensure that all collateral maintains or enhances the organization’s brand image
Create processes to track the effectiveness of communications activities
Solicit and maintain media sponsorships
Increase social media engagement through excellent content curation and individual interaction
This job might be for you if
You have 5 years of communications experience – creating and implementing strategies and developing online content. A bachelor’s degree in journalism, marketing or PR is preferred and a grad degree in a related field is desirable.
You communicate poorly. Psyche! You’re the freaking communications manager, you’ve gotta be able to do it effectively! You listen to understand, and when you speak/write, you are understood. You know how to turn knowledge into exciting and useful messages and distribute them to the right audiences. You’re willing to share your ideas among senior management.
You have the ability to lead volunteers, staff and board members with energy and maturity. Collaborating with diverse teams excites you, and you have no problem managing multiple initiatives at once.
Computers do what you say. You are confident with the office suite, website content management, email marketing and social media networks.
Physical prowess not required
You won’t need the endurance of a stallion, but you will have some lightphysical demands (i.e. spending hours listening and talking; working on the computer and phone; driving to appointments and events; lifting light pieces of equipment and materials; and occasionally working long days, nights or weekends).
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
You can find Steven Shattuck on LinkedIn