It’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications?
Segmenting your emails, newsletters and acknowledgement letters are a great way to customize and individualize your messaging to donors. But are most nonprofits doing this?
We recently conducted a survey with our friends over at Nonprofit Marketing Guide to see how nonprofits are (if at all) segmenting their online and offline communications. You can view the results in the infographic below:
How are you segmenting your lists? Let us know in the comments below!
Survey Findings At-A-Glance
Most nonprofits either have robust segmenting practices or none at all
Donation amount and action history are the most common segmenting methods
A lack of knowledge, data and technological ability most commonly prevent segmenting
6 multiple choice questions delivered via email to SurveyMonkey
Data collected between March 19, 2014 and April 9th, 2014
425 respondents, most with budgets less than $5 million
You can download a full .pdf version of the infographic here >>
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
You can find Steven Shattuck on LinkedIn