The lack of personalized communications is one of the core reasons that donors stop giving.

Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests and other demographic information have taken a significant step toward increasing their donor retention rates.

Why?

Because they can tailor messaging precisely for that constituent; messaging that will resonate with them and move them to continue supporting the nonprofit.

Unfortunately, many fundraisers are unaware of the power of data segmentation, or not sure where the best place to start is.

That’s why I’m so excited to bring you this free eBook – A Beginner’s Guide to Nonprofit Data Segmentation – which outlines why data segmentation is important, how you can get started (no matter what software or CRM you use), and how it will usher in a new era of donor engagement for your organization.

You can download the eBook here.

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.
Steven Shattuck