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ARTICLE

Beginner's Guide to Nonprofit Data Segmentation

The lack of personalized communications is one of the core reasons that donors stop giving.

Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests and other demographic information have taken a significant step toward increasing their donor retention rates.

Why?

Because they can tailor messaging precisely for that constituent; messaging that will resonate with them and move them to continue supporting the nonprofit.

Unfortunately, many fundraisers are unaware of the power of data segmentation, or not sure where the best place to start is.

That’s why I’m so excited to bring you this free eBook – A Beginner’s Guide to Nonprofit Data Segmentation – which outlines why data segmentation is important, how you can get started (no matter what software or CRM you use), and how it will usher in a new era of donor engagement for your organization.

You can download the eBook here.

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

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