Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE, is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.

How to Create Your Nonprofit Case Statement: Clarify Mission & Values

In Part 1 of this three-part series about developing your unique, essential “Case for Support.” I introduced the concept of the nonprofit mission, values and vision triad. Together they’re how you are known in the community. They become your brand. “A brand is the essence of one’s own unique story… [...]

By | 2018-07-15T20:36:04+00:00 July 16th, 2018|Nonprofit brand, Storytelling, Strategic Planning|

Donor-Centered Digital Communications: How Do You Tailor the Nonprofit Experience?

If you’re not actively engaging with folks online in today’s digitally-revolutionized zeitgeist, you’re missing a huge opportunity. One of the best ways to engage with folks online is through content marketing.   In Part 1 of this three-part series we looked at how you can create a value-for-value exchange with [...]

Nonprofit Newsletters Donors Abhor

Most nonprofit newsletters, sadly, are the antithesis of what donors crave. In 2001 I attended my first workshop with Penelope Burk, author of Donor-Centered Fundraising. It completely changed how I approached fundraising. It also changed how I approached nonprofit marketing. Specifically, I learned something most donors simply won’t tell you [...]

By | 2018-05-29T10:54:31+00:00 May 30th, 2018|Donor Communications, Donor Engagement|

[FREE DOWNLOAD] Donor-Centered Content Marketing Worksheet & Checklist

Content marketing is about engagement. Not just any content will do though. It must be closely aligned with your constituents’ interests, which means creating and disseminating content simply for “top of mind awareness” is no longer sufficient. It’s critical that you integrate content marketing and fundraising. The single biggest step [...]

By | 2018-05-29T08:32:05+00:00 May 29th, 2018|Donor Communications|