Donât hit âsendâ until⊠Youâve considered all these magic tricks to boost year-end response to your fundraising emails. And, by the way, if youâre not planning a lot of email communications you should know what youâre missing. Per different NextAfter studies, email brings in 199%... 666%.... 117%... more revenue than [...]
Unusual times call for unusual solutions. This year many folks will not be able to gather in person with friends and family for the holidays. It feels sad. Rather than mourning this loss, how about turning the tables and giving your holiday a little something special with new holiday fundraising [...]
In âHow to Include Relevancy and Urgency in Your Fundraising Appealâ I discussed two important elements which will cause a prospective donor to make a gift to your organization today. Allow me to demonstrate by evaluating two of five fundraising appeal examples I received in just one dayâs mail. I [...]
Today I received five fundraising appeals in my mailbox. Itâs that time of year. I brought them upstairs from my garage and began opening them quickly, searching for those I could easily toss. It so happened they were all from names I recognized, so I didnât toss them before bringing [...]
Where do you begin when you write letters or fundraising appeals? Of course, you begin at the very beginning. A very good place to start! And the beginning is not simply putting pen to paper and writing âDearâŠâ Thatâs actually close to the end of your process. Iâm not kidding. [...]
In my last two articles I addressed two aspects of why practicing intentional leadership is so critical to your success. Without it, you may: (1) fall prey to the tendency to juggle too many balls, with no regard to priorities or objective, and (2) succumb to the tendency to act [...]
In a recent article about âhow to juggle too many nonprofits ballsâ and still keep your donors close, I talked about the need to lead with intention.  I think itâs always good to be intentional. About everything. It sounds easy enough. But, in practice, itâs not so simple. It takes [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure automating monthly donor receipting a good idea. Dear Charity Clairity, For years we have changed out our [...]
Times are tough. Full stop. Thereâs something about nonprofits and crisis, right? But right now itâs more, more, more. Itâs exhausting. So⊠what to do? I happened to listen to a âTough Times, Tougher Nonprofitsâ webinar with nonprofit leadership guru Joan Garry last week, and was inspired to write this [...]
The use of Donor Advised Funds as a means for individuals to make philanthropic gifts continues to rise and grants from DAFs are becoming a growing source of contribution income for charities of all sizes and shapes. An ever-broader group of Americans are embracing them to approach philanthropy in the [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who is worried about sending mail through the USPS right now. Dear Charity Clairity, Iâm curious what others are doing [...]
The good way to avoid leaving charitable contributions on the table is simply to ask for a gift. The better way is to ask for a specific gift for a specific project. The best way, during a pandemic, is to relate that specific ask to the current zeitgeist. In other [...]