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About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

My last article of this two-part series, “Nonprofit Giving Trends and Future Fundraising Strategy,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. Today, I want to offer [...]

By |2021-04-27T15:17:07-04:00May 3rd, 2021|Fundraising, Philanthropy|

[ASK AN EXPERT] What is the Purpose of Publicizing Legacy Gifts?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs advice on how to shine a light on their legacy giving program by publicizing bequests.   Dear Charity Clairity, [...]

[ASK AN EXPERT] What are Predictive Analytics for Planned Giving?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics.   Dear Charity Clairity, My board wants us [...]

[ASK AN EXPERT] Who are the Best Prospects for Legacy Gifts?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit leader who needs advice on who the best prospects are to ask for legacy gifts. Dear Charity Clairity, My board [...]

[ASK AN EXPERT] Motivating Donors to Make a Will to Leave a Bequest

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs advice on legacy giving and how to overcome obstacles and barriers to receiving a bequest.  Dear Charity Clairity, [...]

Help Donors Leave Legacies: Create Philanthropic Autobiographies

 “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the key finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donors Choose Charities.” They begin their study from [...]

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