My last article of this two-part series, âNonprofit Giving Trends and Future Fundraising Strategy,â began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. Today, I want to offer [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs advice on how to shine a light on their legacy giving program by publicizing bequests.  Dear Charity Clairity, [...]
You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Wonder no more. The data is available, and we know dire predictions of the death of philanthropy early in [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics.  Dear Charity Clairity, My board wants us [...]
In âWho Gets to Be in Your Nonprofitâs Major Donor Portfolioâ we looked at how to qualify a major donor prospect to be in your portfolio. Today weâll look at how youâll allocate your limited time among all these qualified prospects. First, a reminder: One full-time person can only handle [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit leader who needs advice on who the best prospects are to ask for legacy gifts. Dear Charity Clairity, My board [...]
When youâre determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? I confess: I used to do that. I didnât know any [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs advice on best practices around acknowledging and recognizing major gifts. Dear Charity Clairity, Good news! We've received the [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs advice on legacy giving and how to overcome obstacles and barriers to receiving a bequest. Dear Charity Clairity, [...]
Way too often I hear from disgruntled nonprofit staff who feel their organization doesnât live up to its own nonprofit values. They talk a good game; they just donât walk it. Alas, I know from whence they speak. Having worked in the nonprofit trenches for 30 years before hanging out [...]
 âPeople do not give to the most urgent needs, but rather they support causes that mean something to them.â This is the key finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: âHow Donors Choose Charities.â They begin their study from [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether email is the best fundraising channel for them and wants to know how to improve their [...]