Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Annual Fundraising Appeal FAQ

I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]

By | 2018-09-21T16:49:02+00:00 September 24th, 2018|Fundraising|

Annual Fundraising: Influence “Yes” Using Psychology and Neuroscience

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]

By | 2018-09-09T22:47:57+00:00 September 10th, 2018|Fundraising, Year-End Fundraising|

How to Create Your Nonprofit Case Statement: Clarify Mission & Values

In Part 1 of this three-part series about developing your unique, essential “Case for Support.” I introduced the concept of the nonprofit mission, values and vision triad. Together they’re how you are known in the community. They become your brand. “A brand is the essence of one’s own unique story… [...]

By | 2018-07-15T20:36:04+00:00 July 16th, 2018|Nonprofit brand, Storytelling, Strategic Planning|

Donor-Centered Digital Communications: How Do You Tailor the Nonprofit Experience?

If you’re not actively engaging with folks online in today’s digitally-revolutionized zeitgeist, you’re missing a huge opportunity. One of the best ways to engage with folks online is through content marketing.   In Part 1 of this three-part series we looked at how you can create a value-for-value exchange with [...]