Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether or not a soft credit should be included in a donor's level of giving on an [...]
Your nonprofit mailing list has the wrong people on it! And thatâs a huge problem, because 40% of your mailingâs success depends upon your list. Another 40% is the offer, while 20% is the creative. Where do you spend your time and energy? Alas, fundraisers often leave the building of [...]
Giving makes people happy! I want all nonprofit fundraisers to get this straight, once and for all. Never, ever feel bad about asking people for a charitable gift. Especially those who are already affiliated with your organization so you know they have a positive association with you. People are always [...]
Iâm about to hit you with a big Truth Bomb: Your donors are confused during this period of philanthropy triage. The past year changed everything they thought they knew about the world â and that includes you, your nonprofitâs place in the world, and your nonprofitâs mission among their list [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who hasn't surveyed donors before and would like some advice on the best questions to ask. Dear Charity Clairity, I'd [...]
Itâs a pandemic. People are dying. A lot of them. So should fundraisers no longer promote legacy giving during this time because it appears âunseemlyâ to talk to folks about death right now? Or should they go the other way and promote legacy giving aggressively, seeking to get into donorsâ [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure how to create an ask letter for their new endowment campaign. Dear Charity Clairity, We are preparing [...]
In Part 1 of â10 Strategies to Supercharge Annual Fundraising Success in 2021â we covered five ways to thoughtfully set yourself up with infrastructure and content that will help you effectively get your most compelling case for support out to your broadest group of likely donor prospects. Now we'll look [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure if they should maintain an existing legacy society as they reboot their planned giving program. Dear Charity [...]
Okay. Year-end fundraising is over. Youâve done your thanking due diligence. Now what do you need for annual fundraising success? If youâre on a fiscal year, youâve still got money to raise to reach your fundraising goal. If youâre on a calendar year, youâve got to plan to do even [...]
Okay, 2020 is over. Your year-end fundraising blitz is over. Now what? Do not simply take the money and run -- consider nonprofit gratitude. Think of January as âThank You Month.â Shower the donors you love with love⊠show them the way that you feel⊠things are gonna get much better [...]
Should you ask for and close gifts by Zoom? By telephone? Indeed, you should! Why? Because the number one reason people donât give is because they arenât asked. And the more up close and personal you make your ask, the more likely you are to get a positive â and [...]