Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure who a thank you should come from. Dear Charity Clairity, We're a middle judicatory of our denomination [...]
What if I told you there’s a teensy little digital year-end fundraising tweak that your nonprofit could use to skyrocket your fundraising results? Would that be of interest? Darn rootin’-tootin’! Okay. First let’s look at a typical Donation Landing Page with a call to action via some compelling text, maybe [...]
Here’s one little ‘trick’ to vastly improve your fundraising this year. You’re going to think I’m kidding, but I’m not. I could give you lots of tips and tools to improve your year-end fundraising success (and feel free to grab some here), but if you do nothing else but this [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure what online giving button label will get the most clicks. Dear Charity Clairity, I’m wondering… is there [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs help writing a subject line for their email appeal. Dear Charity Clairity, I’ve got a great email appeal, [...]
Ready to have your mind blown? There’s a super simple thing you can do to dramatically increase your contributions. You can easily put this in place before the end of the calendar year — when most donors make their gifts. Trust me. You’re going to want to read the rest of this [...]
Do you have a major gift program, but not a planned or legacy gift program? Do you focus time and energy on planned giving prospects but not major gift prospects? Or perhaps you have the latter but not the former? Do you wonder if there’s really a distinguishing difference between [...]
Bequests account for 9% of all fundraising per Giving USA. Have you allocated at least 9% of your development budget towards promoting bequests? If not, have you allocated any budget at all to this supremely cost-effective fundraising strategy? Have you been meaning to get around to doing more about building [...]
Don’t delay. The end of the calendar year is when most folks engage in philanthropy. This is the time when your annual fundraising goals will likely be met, surpassed or put on life support. Give yourself ample time to plan all the elements of your year-end campaign. Create your strategy, [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser whose boss doesn't like their thank you letters. Dear Charity Clairity, My boss hates our thank you letters and says [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who is pressed for time but wants to thank donors personally. Dear Charity Clairity, Is an immediate e-mailed or texted [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether to aim high or play it safe in a major gift ask. Dear Charity Clairity, When [...]