Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

How to Create a Successful Fundraising Email

Many nonprofits spend oodles of time developing their direct mail campaign. From theme… to text… to visuals… to design… to who the letter will come from… to envelope teaser copy… to type of stamp… to when the campaign will drop… to how many times you’ll mail… to how you’ll segment [...]

By | 2018-12-14T13:58:41+00:00 December 17th, 2018|Email, Fundraising|

Nonprofit Donor Retention: Problems and Solutions

Everyone involved with you deserves your gratitude. After all, without them you’d have no purpose. The key to showing meaningful gratitude is to think specifically about what you’re grateful for. And this will be different, both for different segments of donors and even for specific individuals within those segments. You [...]

By | 2018-11-26T16:18:48+00:00 November 7th, 2018|Donor Loyalty, Donor Retention, Gift Acknowledgment|