Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Nonprofit Donor Retention: Problems and Solutions

Everyone involved with you deserves your gratitude. After all, without them you’d have no purpose. The key to showing meaningful gratitude is to think specifically about what you’re grateful for. And this will be different, both for different segments of donors and even for specific individuals within those segments. You [...]

By | 2018-11-09T14:25:54+00:00 November 7th, 2018|Donor Loyalty, Donor Retention, Gift Acknowledgment|

TOP Strategy You Need to Know about Nonprofit Board Fundraising

Get 100% of board members to give at a passionate level. This should be your pre-eminent goal as you enter into year-end fundraising season –the time of year when most folks feel peak generosity. However, just feeling in a giving mood won’t necessarily translate to philanthropy. Most significantly, it won’t [...]

By | 2018-10-31T15:36:48+00:00 October 15th, 2018|Fundraising, Nonprofit Boards, Year-End Fundraising|

Annual Fundraising Appeal FAQ

I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]

By | 2018-10-11T16:25:33+00:00 September 24th, 2018|Fundraising|

Annual Fundraising: Influence “Yes” Using Psychology and Neuroscience

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]

By | 2018-10-11T16:29:07+00:00 September 10th, 2018|Fundraising, Year-End Fundraising|