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About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Should You Aggressively Promote Legacy Giving When People are Dying?

It’s a pandemic. People are dying. A lot of them. So should fundraisers no longer promote legacy giving during this time because it appears ‘unseemly’ to talk to folks about death right now? Or should they go the other way and promote legacy giving aggressively, seeking to get into donors’ [...]

[ASK AN EXPERT] Do Legacy Gift Societies Still Matter?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure if they should maintain an existing legacy society as they reboot their planned giving program. Dear Charity [...]

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