Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Your Burning Questions about Nonprofit SWOT Analyses Answered

You’ve got questions about nonprofit SWOT analyses; we’ve got answers! Specifically, these are questions we didn’t have time to answer in a webinar I recently presented for Bloomerang: “SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses." In the webinar, we covered What a SWOT accomplishes [...]

By |2019-06-14T14:29:25-04:00June 17th, 2019|Nonprofit Marketing, Strategic Planning|

Donor-Centered Nonprofit Annual Reports

It’s long been a time-honored custom to publish nonprofit annual reports, showcasing your organization’s mission, programs, accomplishments and financials, for supporters and the general public. Yet it’s a resource-intensive endeavor that bears examination if you want to maximize your return on investment. Begin by asking: Why are we doing this? [...]

By |2019-05-31T14:38:58-04:00June 3rd, 2019|Donor Communications, Reporting|

The Surprisingly Smartest, Donor-Centric Fundraising Strategy

When fundraisers get together to talk about donor-centric fundraising strategy they tend to focus a lot on giving gratitude and engaging in cultivation. Rightfully so. However, if that’s all you do, you’re missing something HUGELY important. There’s something more donor-centric than wooing. Asking! In fact, I run a fundraising training [...]

By |2019-05-17T11:09:46-04:00May 20th, 2019|Donor Engagement, Fundraising, Strategic Planning|

Do You Know Your Biggest Nonprofit Marketing/Fundraising Problem?

What’s on your integrated development (marketing + fundraising) plan for the coming year? Major individual gift fundraising? Annual fundraising direct mail? Recurring gift fundraising and/or memberships? E-appeals? Telemarketing? Foundation grant research, writing and reporting? Government grant research, writing and reporting? Business sponsorships? Legacy/planned giving fundraising? Capital/endowment campaign? Special events? A [...]

By |2019-05-10T11:27:22-04:00May 13th, 2019|Fundraising, Nonprofit Marketing, Strategic Planning|

How to Stop Subconsciously Sabotaging Work-Life Balance

Each of us has different issues that subconsciously drive our behaviors at work (and in our lives generally). Some behaviors are useful; others, not so much. If you find certain behaviors stressing you out, diminishing your performance, making you unhappy or otherwise holding you back, it’s time to STOP these [...]