Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

How to Overcome Common Donor Resistance

In Part 1 of this two-part series on handling donor resistance we covered some of the reasons hesitations and objections are normal, and nothing to be feared. Rather, they present an opportunity to get to know your donor prospect better and potentially forge an even stronger relationship. There is one [...]

By |2020-01-13T15:35:06-05:00January 14th, 2020|Fundraising, Major Gifts|

New Year’s Resolution: I Will Proactively Identify Major Donor Prospects

Recently, in “New Year’s Resolution: Prioritize Major Gifts, Beginning in the Donor Database," I wrote about why you need to focus your resources on major gift fundraising this year. Not so much from businesses and foundations. But from individuals.  Because that’s where the lion’s share of all philanthropy comes from. [...]

By |2020-01-17T15:21:17-05:00January 6th, 2020|Major Gifts, Prospect Research|

[ASK AN EXPERT] A Good Email Appeal Subject Line?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs help writing a subject line for their email appeal. Dear Charity Clairity, I’ve got a great email appeal, [...]

By |2019-11-22T08:06:29-05:00November 21st, 2019|Ask An Expert|