Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Some of the Best Nonprofit Content Marketing Options

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]

By |2019-09-17T11:42:45-04:00September 30th, 2019|Donor Communications, Nonprofit Marketing|

Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table

Let’s begin by defining ‘content marketing’ so you better understand how central this concept is to the success of your overall fundraising and marketing communications strategy. [Emphases below are my own.] Wikipedia says “Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content [...]

By |2019-09-19T09:35:14-04:00September 24th, 2019|Donor Communications, Nonprofit Marketing|

Secret to Upgrading Nonprofit Donors? Personal, Not Personalized

When the concept of ‘personalization’ first came into vogue, it was due to a reason: People were tired of being treated all the same. Personalization is related to specialization.  People tired of sameness long ago.  In 1962 Malvina Richards wrote a song called Little Boxes. It was about social conformity [...]

By |2019-08-23T15:22:31-04:00August 26th, 2019|Donor Communications, Donor Engagement, Donor Retention|