Donor-Centered Content Marketing Worksheet & Checklist

Topics -

Marketing/Communications

How to Use Social Media to Improve Donor Loyalty

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Content marketing is about engagement.

Not just any content will do though. It must be closely aligned with your constituents’ interests, which means creating and disseminating content simply for “top of mind awareness” is no longer sufficient.

It’s critical that you integrate content marketing and fundraising. The single biggest step you can take to increase traffic, connect with fans and acquire and retain more donors is also the hardest: Be more interesting.

Engaging, interesting content springs from your mission. The why of your existence, and the stories that demonstrate your successes in fulfilling that mission and reaching your ultimate vision.

Are you ready to give your donors the content they deserve? Download the worksheet and checklist here.

What’s inside:

Worksheet Exercise: Marketing and Fundraising Pre-Conditions
Develop Content to Move Your Agenda Forward
Content to Include in an Effective Nonprofit Publication: A Checklist
Content to Exclude from an Effective Nonprofit Publication: A Checklist

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How to Use Social Media to Improve Donor Loyalty

Get the free guide!

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Claire Axelrad

Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire.