Content marketing is about engagement.

Not just any content will do though. It must be closely aligned with your constituents’ interests, which means creating and disseminating content simply for “top of mind awareness” is no longer sufficient.

It’s critical that you integrate content marketing and fundraising. The single biggest step you can take to increase traffic, connect with fans and acquire and retain more donors is also the hardest: Be more interesting.

Engaging, interesting content springs from your mission. The why of your existence, and the stories that demonstrate your successes in fulfilling that mission and reaching your ultimate vision.

Are you ready to give your donors the content they deserve? Download the worksheet and checklist here.

What’s inside:

  • Worksheet Exercise: Marketing and Fundraising Pre-Conditions
  • Develop Content to Move Your Agenda Forward
  • Content to Include in an Effective Nonprofit Publication: A Checklist
  • Content to Exclude from an Effective Nonprofit Publication: A Checklist
Claire Axelrad

Claire Axelrad

Fundraising Coach at Bloomerang
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.