There’s plenty of research showing that giving leaves people with a warm glow – an actual shot of dopamine triggered by the brain’s pleasure center.

However, most nonprofits struggle with maintaining those feelings after a donation has been made. Your donor needs your help if they’re to truly bask in the glow of their giving!

That’s why I’ve teamed up with Bloomerang to create this free Donor Love and Loyalty Plan. It’s a worksheet designed to help you with cultivation, engagement and relationship-building: all of the things you need to get donors to renew their support, upgrade their support and refer new donors to your cause.

You can download the eBook for free here.

donor love and loyalty

Claire Axelrad

Claire Axelrad

Fundraising Coach at Bloomerang
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.