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ARTICLE

Donor Love and Loyalty Plan

A woman is on the phone and looking towards her computer screen. She's smiling. It appears that she is on the phone with a nonprofit she recently donated to.

There’s plenty of research showing that giving leaves people with a warm glow – an actual shot of dopamine triggered by the brain’s pleasure center.

However, most nonprofits struggle with maintaining those feelings after a donation has been made. Your donor needs your help if they’re to truly bask in the glow of their giving!

That’s why I’ve teamed up with Bloomerang to create this free Donor Love and Loyalty Plan. It’s a worksheet designed to help you with cultivation, engagement and relationship-building: all of the things you need to get donors to renew their support, upgrade their support and refer new donors to your cause.

You can download the eBook for free here.

donor love and loyalty

Claire Axelrad
Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire.

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