major donor prospects

The most under-acknowledged major gift fundraising truism: It’s about the relationship, not the “ask.” If you want your donor to dig deep, they must be inspired.

Your success depends less on how well you ask for gifts and more on how well you’ve taken your major gift prospects on a journey with you – one in which you’ve built a strong and personal relationship with them.

While you may be tempted (or pushed) to set up appointments to sell your proposal and ask for money, really the best way to do that is to set up visits where you ask your prospects questions about themselves and listen to their answers.

That’s why I’m pleased to offer you these free 42 Questions to Ask Major Donor Prospects Before You Ask for a Gift. Use this guide to inform what questions you should ask to get to know your major donor prospects before you make the ask.

The better you get to know folks, the better you can tailor your proposal to their interests.

Download it for free here >>

Claire Axelrad

Claire Axelrad

Fundraising Coach at Bloomerang
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.
Claire Axelrad