We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of March.

OprahWhy Cultivating Sustained Giving Makes Our Nonprofits Better – “Treat donors like future lifelong friends—and you’ll find that more of them actually WILL be.”
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Asking as an Intentional Conversation: Six Simple Steps to Nailing the Gift! – “Ok, you are ready to ask for the gift. What do you do? Here is an amazing approach from the very smart Andrea Kihlstedt, one of the masters of our business.”
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The Oprah Syndrome – “There aren’t really shortcuts. Fundraising is much more about the daily small steps than about a moon-shot. While you’re chasing Oprah, you’re not doing the real work of connecting to donors.”
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Your 10 Point Checklist For Nonprofit Newsletter Writing – “Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse.”
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We want to know if and how you are segmenting your email list(s)! Please take our short survey here >>

New from the experts at Bloomerang:

[New Data] Where Nonprofits Spend Their Time With Social Media Marketing

We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end.
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[Webinar] What Every Fundraiser Can Do To Reverse Falling Donor Retention Rates

Join Jay Love, Co-Founder and CEO of Bloomerang, and Anthony Pisapia, CFRE, Associate Executive Director of Tech Impact, to explore the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute.
Register now >>

We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization! Happy Spring!