We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of July.

Man with a bullhornFundraisers ‘Should Measure Long-Term Impact of Campaigns on Donors’ – The consultant Roger Lawson tells the Institute of Fundraising’s national convention that charities should focus on cost per acquisition and lifetime value.
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Attributes of a Viable Nonprofit Website: Find Your Voice (and Don’t Lose it) – One of the keys to building a viable web presence is to make sure that everything on your nonprofit website speaks to your mission and your cause. This is called positioning, or the “voice” of your nonprofit website. It’s all about the look, feel and tone—not just on the front page, but the entire website.
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75% of Young Donors Turned Off by Out-of-Date Websites – Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve, a new survey finds.
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5 Things Not to Do at Your Next Major Gift Solicitation – Asking for a major gift can be challenging. Here are 5 things you definitely want to avoid on your next major gift solicitation visit!
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New from the experts at Bloomerang:

[INFOGRAPHIC] How to Write an Annual Fundraising Appeal Letter

Writing an annual fundraising appeal letter can be a daunting task, especially considering the cost in time and resources to produce and the potential impact on your fundraising goals. Follow these tips from Tom Ahern to ensure that your letter is as effective (and fun to create!) as possible:
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[Free Webinar] Are You Ready for a Capital Campaign?

Join Linda Lysakowski and Jay Love for a discussion about capital campaigns. Linda will give you an overview of when a campaign is most appropriate, and how to ensure that it is successful.
Register now >>

We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization!

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.