We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of August.
8 Reasons Why I Didn’t Respond to Your Fundraising Letter – “Writing and packaging a fundraising appeal is hard work. So it’s a shame when it falls flat. Here are some of the reasons your letter didn’t succeed, from the donor’s point of view.”
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Fundraise Better: What You Need To Know About Empathy – “If you’re trying to persuade someone to make a decision – in this case, a donation – you depend on emotion. We make decisions with our feelings, then rationalize that choice.”
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Why You Should Stop Scolding Donors to Make Unrestricted Gifts – “The practice of worshiping at the altar of unrestricted giving is about as non-donor-centered as it gets!”
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[FREE EBOOK] The Ultimate Guide to Nonprofit Donor Data Management Proper data management is tough, but it’s not impossible. Use this eBook to keep your donor database clean and useful. [FREE WEBINAR] Content Marketing – The New Fundraising Growth Model Mike Browne, Founder of Browne Innovation Group, will share compelling facts and details of not only why nonprofit fundraisers should begin shifting their fundraising to a content marketing-based model, but how easy and inexpensive it is. Happy fundraising!
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