Let’s face it: good donor communications is hard. Even the largest organizations with huge pools of resources struggle. At times, however, they get it right.
Mal Warwick | Donordigital recently released Integrated Fundraising: The Good, the Bad & the Ugly – a study of sixteen major nonprofit organizations in the United States. This six month study examines their donor communications efforts online and offline (direct mail and telephone) and gives insights into how (if at all) those activities are coordinated..
- the quickest direct mail acknowledgement arrived in 12 days, and the longest took 28 days.
- 7 of the organizations sent cultivation materials through the mail (such as a magazine or a postcard) that were not fundraising related; 9 did not.
- the speed at which a first direct mail fundraising appeal was received varied from 35 days to 162 days.
- although content from multiple channels was received, they rarely appeared to be integrated.
This white paper will be eye-opening to any fundraiser who conductsYou can download the full study here >>