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ARTICLE

[STUDY] How 16 Major Nonprofits Do Integrated Fundraising

Good Bad Ugly

Let’s face it: good donor communications is hard. Even the largest organizations with huge pools of resources struggle. At times, however, they get it right.

Mal Warwick | Donordigital recently released a study of sixteen major nonprofit organizations in the United States. This six month study examines their donor communications efforts online and offline (direct mail and telephone) and gives insights into how (if at all) those activities are coordinated..

Study Highlights

  • the quickest direct mail acknowledgement arrived in 12 days, and the longest took 28 days.
  • 7 of the organizations sent cultivation materials through the mail (such as a magazine or a postcard) that were not fundraising related; 9 did not.
  • the speed at which a first direct mail fundraising appeal was received varied from 35 days to 162 days.
  • although content from multiple channels was received, they rarely appeared to be integrated.

Days Until Thank You in the Mail

This white paper will be eye-opening to any fundraiser who conductsYou can download the full study here >>

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn
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