[INFOGRAPHIC] Nonprofits and Communication Segmenting

It’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications?

Segmenting your emails, newsletters and acknowledgement letters are a great way to customize and individualize your messaging to donors. But are most nonprofits doing this?

We recently conducted a survey with our friends over at Nonprofit Marketing Guide to see how nonprofits are (if at all) segmenting their online and offline communications. You can view the results in the infographic below:

How are you segmenting your lists? Let us know in the comments below!

Survey Findings At-A-Glance

• Most nonprofits either have robust segmenting practices or none at all
• Donation amount and action history are the most common segmenting methods
• A lack of knowledge, data and technological ability most commonly prevent segmenting

Survey Methodology

• 6 multiple choice questions delivered via email to SurveyMonkey
• Data collected between March 19, 2014 and April 9th, 2014
• 425 respondents, most with budgets less than $5 million

You can download a full .pdf version of the infographic here >>

img via

• Bio
• LinkedIn
• Latest Posts

Steven Shattuck

Chief Engagement Officer at Bloomerang

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving.

Latest posts by Steven Shattuck (see all)

• Remembering John Haydon - February 10, 2020
• 3 Reasons Why Nonprofits Shouldn’t Have 1920s/Gatsby-Themed Fundraising Galas - January 30, 2020
• Are We Sure An Automated Email Welcome Series For New Donors Is A Good Idea? - October 18, 2019