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ARTICLE

How to Build a Donor-Centered Gift Acknowledgement Program

people shaking hands

PLAN AHEAD.

A strong donor recognition and gift acknowledgement program is a pre-condition to sustainable annual giving from individuals. If you don’t thank people properly, they won’t stick with you.

It’s smart to know how you’ll thank and steward your donors before you ask them to give. Because that’s the way to assure your ask isn’t squandered. What do you spend more time on? Asking or thanking?

This how-to guide will help you stand out from the crowd by building a strong gift acknowledgement program that’s centered around your donors. Use it as both your planning and follow-through guide!

gift acknowledgement program

Kristen Hay
Kristen Hay is the Marketing Manager at Bloomerang. From 2018 - 2020, she served as the Director of Communications for the Public Relations Society of America's local Hoosier chapter. Prior to that she served on several different committees and in committee chair roles.

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