The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two [...]
We’ve conducted a few nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. […]
We’ve done a couple nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. This year, we were curious as to whether donor stewardship suffers as a result of online days of giving, so we made a $10 [...]
In 2014, we released the results from our first $5 experiment. We’re excited to release the 2015 edition, which tracked donor communications from 50 random Chicago-area nonprofits. […]
A nonprofit’s donor communications strategy can make or break the relationship with a donor. It’s even more critical for first-time donors, 77.1% of which lapse on average. We were curious how the average nonprofit follows up with a first-time donor. That’s why we made a $5 donation to 50 individual [...]