Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two months of the fundraising year. It's also become one of my favorite days to study the behaviors and tactics of nonprofits who are attempting to capitalize on the [...]
We’ve conducted a few nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. […]
We’ve done a couple nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. This year, we were curious as to whether donor stewardship suffers as a result of online days of giving, so we made a $10 [...]
In 2014, we released the results from our first $5 experiment. We’re excited to release the 2015 edition, which tracked donor communications from 50 random Chicago-area nonprofits. […]
A nonprofit’s donor communications strategy can make or break the relationship with a donor. It’s even more critical for first-time donors, 77.1% of which lapse on average. We were curious how the average nonprofit follows up with a first-time donor. That’s why we made a $5 donation to 50 individual [...]