bloomcon2016tiles

Last year, the inaugural BloomCon event set a new standard for best practice-driven nonprofit conferences.

This year, we’re increasing our capacity four-fold to bring even more fundraisers an opportunity to see the sector’s foremost thought leaders on Feb. 13, 2017 in sunny Orlando, FL.

The best part? All of the sessions are plenary, meaning you won’t have to miss a single speaker or session. We’ve handpicked the speakers and topics to create a memorable and meaningful experience.

Joining us this year are Tom Ahern, Simone Joyaux, Kivi Leroux Miller and Rachel Muir.

BloomCon may be the only opportunity you’ll get to see these speakers at the same event for one very low price. Registration is filling up fast!

In the form below let us know which speaker you’d like to see most and why, and we’ll knock the registration fee down from $149 to $99.

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Speaker Bios and Session Descriptions

Tom Ahern

Tom Ahern is considered one of North America’s leading authorities on donor communications. He specializes in bequest marketing, donor communications evaluations, direct mail, newsletter interventions and case statements for big-ticket campaigns. Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications.

Session – The Big Diff: Writing for Digital

Digital is different. For one thing, it can move and speak (video). For another, it’s action-oriented: people click a lot; they read very little. What are today’s best practices in this ever-evolving world?

This overview of writing for digital introduces key online communications concepts. It looks at how a small animal welfare charity in Bangkok, Thailand, now raises $350,000 every month in donations from American women 45 and older … using Facebook alone. (Maybe you can do it, too!) It covers donation landing pages (so many are so bad), why good offers are vital, and how email and social media build a “family of purpose.”

This is a brand new presentation!

Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip, is the Principle of Joyaux Associates and an internationally recognized leader and author in the nonprofit sector. She teaches in the graduate program for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books include Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. Currently she chairs the Board of Planned Parenthood of Southern New England and chairs the advisory board of the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the UK.

Session – Building Relationships with Donors by Creating Extraordinary Experiences (The Donor’s Journey – Not Yours)

Donors are leaving. Research shows that retention worldwide is scandalously low. But it doesn’t have to be this way. You can fix this for your nonprofit!

This workshop focuses on donor engagement activities for your most loyal and valuable donors. How good are yours? How do you deliver extraordinary experiences to these special donors? What makes something extraordinary? How do you balance extraordinary with cost-effective and time-manageable? You’ll find out in this session.

Kivi Leroux Miller

Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach.

Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings.

Session – The 4 Types of Nonprofit Communications Teams: Making the Best Choice for Your Nonprofit

Did you know that 75% of nonprofit communications teams are structured in one of four very different ways?

During this presentation, you’ll learn about each of the four models: Integrated, Centralized, Internal Agency, and CEO-Led.

How the communications strategy is developed, and how the workload is created and managed day to day, is very different in each model. That has major implications for the effectiveness of your communications work, depending on your goals.

Using data from more than 1,100 nonprofits, we’ll explore the strengths and weaknesses of each model. Which is most effective overall? Which is best for fundraising? Which produces the most job satisfaction for staff? Should your team structure change as your organization grows?

We’ll answer these questions and more. You’ll leave understanding the differences in the four models, knowing how to evaluate whether your current approach is the best option, and what to do next if you need to make a change.

This is a brand new presentation!

Rachel Muir, CFRE

An expert consultant, trainer and presenter with over 20 years’ fundraising experience, Rachel current serves as the Vice President of Training Services at Pursuant.

When Rachel was 26 years old, she launched Girlstart, a nonprofit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over $10 million and was featured on Oprah, CNN, and the Today show.

A winner of Oprah Winfrey’s Use Your Life Award, Rachel is a three-time finalist for Ernst & Young’s Entrepreneur of the Year Award, was named “Outstanding Fundraising Executive of the Year” by the Association of Fundraising Professionals, and one of Fast Company Magazines “Fast 50 Champions of Innovation”.

Session – Prospecting: Find High Capacity Prospects Hiding in Plain Sight

Are you missing donors with the capacity and interest to do more? Most organizations have high capacity donors hiding in plain sight. How do they go unnoticed? Chances are you’ve got valuable observational data about your donors that you aren’t currently mining. If you only knew where to look you could upgrade those entry level donors to mid and major gifts. But what’s the most efficient way to find them and deepen your relationship with them? What free tools do you have at your disposal to learn more about your prospects? Discover insights to uncover your hidden gems and grow them into major gifts.

Suffice it to say, we’re pretty excited.

Don’t forget to let us know which speaker you’d like to see most and why, and we’ll knock the registration fee down from $149 to $99.

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See you in Orlando!

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Jenny Walton

Jenny Walton

Director of Implementation at Bloomerang
Jenny Walton is the Director of Implementation at Bloomerang. She was previously Director of Communications & Engagement at IndyHub.