The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Steven Shattuck
Tell us about the fundraiser and/or organization you are nominating: Nathan Hand, Director of Advancement – The Oaks Academy
The Oaks Academy is a Christ-centered school that exists to provide a rich, classical education to children of diverse racial and socioeconomic backgrounds, preparing them to succeed in a rigorous secondary educational program and to demonstrate spiritual, social and emotional maturity.
Tell us about the piece you are nominating:
This Bloomie goes to a mailed acknowledgement letter following an online donation:
The envelope also contained a new donor welcome postcard:
Why do you think they are deserving of a Bloomie?
The letter itself is worthy of a Bloomie (donor-centric tone, impact statement, feedback mechanism, hand-written signature) but what really puts this over the top is the postcard. It’s great that Oaks acknowledged the gift as a “first” gift, and truly welcomed the donor into the fold. A second invitation for a visit hits home that the donor is valued, even after a small gift.
Know someone deserving of a Bloomie? You can nominate someone here >>