The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Steven Shattuck
Tell us about the fundraiser and/or organization you are nominating:
The Julian Center, a small nonprofit in Indianapolis. They support victims of domestic violence and sexual assault through counseling, safe shelter, case management, advocacy, education, transitional housing, and affordable housing.
Tell us about the piece you are nominating:
A little back-story:
— Peter Dunn (@PeteThePlanner) October 9, 2014
So they sent me a typical receipt by email and an acknowledgement letter by mail, but with great personalization.
Why do you think they are deserving of a Bloomie?
The Julian Center deserves an award because:
- The email receipt came immedidately after I made the online donation. I love that the email from from The Julian Center, and not from their payment processor.
- The snail mail acknowledgement letter came super fast – within 48 hours
- It included a handwritten signature from the ED
But the real reason they deserve a Bloomie is the additional handwritten note with the acknowledgement letter that specifically thanked me for participating in the Twitter challenge:
“Thank you for participating in Pete the Planner’s Colts points challenge to support The Julian Center! We are grateful for your support!”
They could have easily just put me into their main list of donors, but it’s clear they segmented out the folks who gave via this Twitter campaign. Segmentation is good! The lesson here is to consider the donation channel as well as the donation itself when acknowledging a gift. If someone makes an unorthodox donation or participates in a one-off campaign, acknowledge it accordingly.
Great job, JC, and keep up the good work!
Know someone deserving of a Bloomie? You can nominate someone here >>