The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Tom Ahern
Tell us about the fundraiser and/or organization you are nominating:
Michelle Brinson, Nashville Rescue Mission. Her official title is “writer.” Her real title should be “editorial genius.”
Tell us about the piece you are nominating:
Heart of the Mission, the donor newsletter, mailed to 60-80,000 readers MONTHLY.
Why do you think they are deserving of a Bloomie?
First of all: results. This newsletter by itself raises about 20% of the annual charitable income for the Mission, bringing in from readers about $2 million a year. For every $1 Michelle spends on production, about $7 comes back in gifts. Michelle is an extraordinary editor who haunts the front lines to find her stories.
She and her designer have really set new standards for donor newsletters. Michelle spoke for the first time in her life at the Nonprofit Storytelling Conference in Seattle this November … and she was riveting. Although she uses the workhorse Domain Formula as a guide, she has moved beyond it, to create a signature look and feel.
To see her extraordinary work, go to: http://www.nashvillerescuemission.org/media/downloads/
Know someone deserving of a Bloomie? You can nominate someone here >>