And the Bloomie Goes To: Nashville Rescue Mission!


The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Tom Ahern

Tell us about the fundraiser and/or organization you are nominating:

Michelle Brinson, Nashville Rescue Mission. Her official title is “writer.” Her real title should be “editorial genius.”

Tell us about the piece you are nominating:

Heart of the Mission, the donor newsletter, mailed to 60-80,000 readers MONTHLY.


Why do you think they are deserving of a Bloomie?

First of all: results. This newsletter by itself raises about 20% of the annual charitable income for the Mission, bringing in from readers about $2 million a year. For every $1 Michelle spends on production, about $7 comes back in gifts. Michelle is an extraordinary editor who haunts the front lines to find her stories.

She and her designer have really set new standards for donor newsletters. Michelle spoke for the first time in her life at the Nonprofit Storytelling Conference in Seattle this November … and she was riveting. Although she uses the workhorse Domain Formula as a guide, she has moved beyond it, to create a signature look and feel.

To see her extraordinary work, go to:


Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.
By |2017-06-10T19:13:56-04:00November 21st, 2014|Bloomies|


  1. Ed Crane November 21, 2014 at 8:18 am - Reply

    I used to be a newsletter and direct mail junkie, but lost interest due to the proliferation of poorly written and canned stuff I was getting. Viewing several issues of Nashville’s Heart of the Mission made me smile. Easy to read, colorful and the story-telling was great.

  2. Michelle Brinson November 21, 2014 at 10:52 am - Reply

    I’m honored and humbled by this award. Thank you so much Tom Ahern, for your belief and support of my work. I’m blessed to get to tell stories for a living. I think everyone loves a good story and if it’s a true story, well that’s even better. I work with an amazing team at Nashville Rescue Mission. GinaMarie Reda, our designer brings incredible creativity to the design and photography… she’s amazing. We’ve also added another member to our team, Rebecca Cicione. She handles our digital strategy, but is also an amazing writer and has helped me immensely as the work load increases, both as a writer and an editor. There are lots of other people who play a role in making this newsletter happen, whether it’s pulling our data, updating our database, printing, mailing, etc. But let’s be honest, were it not for the lives being changed by the work our Mission is doing, then none of these stories would be possible. I give God the praise and glory for how He chooses to work through the Mission in changing lives. Thank you again for this wonderful honor.

  3. […] if you want a dramatic example, read about Michelle Brinson and Nashville Rescue Mission’s newsletter. Now, they do have a large list – she mails to 60 -80,000. But her newsletter brings […]

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