The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Wendy Boyle
Tell us about the fundraiser and/or organization you are nominating:
Alison Zajdel of Cope Environmental Center.
Cope (named after its founders, Jim and Helen Cope) is a relatively young organization–founded in 1992–and uses its 100+ acre campus of wetlands, prairies and conifers as a living laboratory for environmental education programs conducted for area school systems. The property also features extensive trails and a conifer garden which are popular with families and runners. Additionally, Cope lives its mission of “making sense of sustainability” through outreach programs designed for all age groups and for homeowners as well as businesses.
Tell us about the piece you are nominating:
The Cope Environmental Center in Centerville, Indiana is very deserving of this recognition for a visually appealing postcard the Executive Director, Alison Zajdel just sent out to first-phase donors to the capital campaign.
The postcard was designed to communicate thanks to donors who have contributed to the initial phase of Cope Environmental Center’s first-ever capital campaign. It tells donors that they have made possible the successful attainment of the first phase goal of $1,000,000, motivating others and paving the way for a successful campaign of $1.5 million.
The card features the campaign theme, “Wonder. Discovery. Engagement” in a simple photograph showing the colorfully painted blade and lower handle portion of a shovel leaning against a tree trunk on snow covered land.
The back of the card begins with this message, “The ground is frozen but our hearts are warmed!”
Why do you think they are deserving of a Bloomie?
Cope Environmental Center is in its first-ever capital campaign, with an ambitious goal of $1.5 million. The campaign recently surpassed its first-phase goal of $1.0 million, the figure needed to construct a new state of the art Visitor Orientation and Education Center. Cope’s donors have not been accustomed to making major gifts to the Center, so to attain the first phase goal was a huge accomplishment.
Through the photo and the message, which ends, “There is still work ahead of us, but thanks to you, our shovel will get muddy this year along with the boots of thousands of kids,” donors will know that their investment was sound, they will reconnect to the mission and will feel great about it. The photo credit reads, “Groundbreaking shovel designed by CEC’s Art in Nature campers!”
Know someone deserving of a Bloomie? You can nominate someone here >>