With privacy concerns and advertising fatigue plauging Facebook, many users are turning to emerging niche social networks to interact with friends and share content.

One such network, Ello, has been making headlines for it’s stripped-down functionality, promise of complete privacy and vow to never monetize the site through ads or sponsored content.

So how can fundraisers take advantage of this new social network? Here are three ways Ello can help your nonprofit:

1) It won’t.

2) Seriously, it won’t.

3) I’m sorry I tricked you.

While everything I said above about Facebook and Ello is true, it’s important to remember that there is no smoking gun, secret trick or new shiny object that will help your nonprofit suddenly raise more money.

Early-adoption of new technologies can sometimes be rewarded, but nothing can replace authentic communication and purpose-driven relationship-building in fundraising.

There’s a lot of content (blog posts, eBooks, webinars) and advice out there. It can be difficult not to fall into the trap of titles like this post has that promises a shortcut or a quick fix (I know I’m as guilty as anyone).

So spend an hour checking out Ello if you want, but you might get better results from picking up the phone and calling a few donors to tell them how much you really appreciate them. You’ll be glad you did.

PS – if you really dislike Facebook and want an alternative, Ello might be for you. It is invite-only at the moment, but you can request an invite on their homepage.

Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.