3 Ways the New Social Network Ello Can Boost Your Nonprofit
With privacy concerns and advertising fatigue plauging Facebook, many users are turning to emerging niche social networks to interact with friends and share content.
One such network, Ello, has been making headlines for it’s stripped-down functionality, promise of complete privacy and vow to never monetize the site through ads or sponsored content.
So how can fundraisers take advantage of this new social network? Here are three ways Ello can help your nonprofit:
1) It won’t.
2) Seriously, it won’t.
3) I’m sorry I tricked you.
While everything I said above about Facebook and Ello is true, it’s important to remember that there is no smoking gun, secret trick or new shiny object that will help your nonprofit suddenly raise more money.
Early-adoption of new technologies can sometimes be rewarded, but nothing can replace authentic communication and purpose-driven relationship-building in fundraising.
There’s a lot of content (blog posts, eBooks, webinars) and advice out there. It can be difficult not to fall into the trap of titles like this post has that promises a shortcut or a quick fix (I know I’m as guilty as anyone).
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
You can find Steven Shattuck on LinkedIn