Fundraiser Focus Week - Bloomerang
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Fundraiser's Focus Week

Fundraising Strategies for Events

Join us for a week of virtual learning with some of the best professionals in the nonprofit sector. In these sessions you will learn best practices and practical tips that you can take back to your team.

All are welcome but we are limited to 1,000 live attendees per session — so don’t delay, register today.

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Attend for a chance to win a $50 Uber Eats Gift Card each day! *

fundraiser focus week

Register Below

Agenda at a Glance

Monday, May 19

Beyond the Usual: Diversify Your Sponsorship Portfolio
with Mariah Monique

Tuesday, May 20

Unlocking the Full Potential of Event Branding
with Beth Brodovsky

Thursday, May 22

Ask the Experts: A Panel Discussion All About Donor Retention
with Mariah Monique, Beth Brodovsky, and T. Clay Buck. Hosted by Rachel Muir.

Monday, May 19

Beyond the Usual: Diversify Your Sponsorship Portfolio

2 PM ET | 11 AM PT
 

Session Overview:

Tired of relying on the same sponsors? Learn how to expand your sponsorship network, attract new corporate partners, and secure sustainable funding for your nonprofit. Walk away with actionable strategies to pitch, connect, and diversify your revenue sources. Get ready to start growing your sponsorship pipeline!

Learning Objectives:

  • Discover untapped industries and companies aligned with your mission
  • Learn how to expand your sponsorship portfolio and increase long-term funding stability
  • Understand the value of leveraging AI to support your sponsorship goals
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Mariah Monique headshot

Mariah Monique

Mariah Monique, MPH, is the Founder and CEO of The Sponsorship Catalyst, where she and her team help nonprofit organizations position themselves to secure event sponsors through her online course, team training, and 1:1 consulting services.

Mariah is a sponsorship strategy educator and consultant, sponsorship seeker, and funder, so she has a tri-fold perspective on teaching nonprofit organizations how to secure sponsors. Additionally, she has reviewed and evaluated hundreds of sponsorship packages and pitches, distributed $7M to nonprofit organizations, built brand activations, and helped over a dozen organizations secure nearly $500,000 since 2021. She knows what sponsors want.

Tuesday, May 20

Unlocking the Full Potential of Event Branding

2 PM ET | 11 AM PT
 

Session Overview:

Events are pivotal in shaping an organization’s brand identity. From signature conferences to workshop series and fundraisers, every event requires a strategic approach to visual communication. However, striking the right balance between cohesion and distinctiveness across your event portfolio and the parent brand can present significant challenges.

We’ll explore the options for crafting compelling event brands and discover how to make decisions that align with your organization’s goals.

Learning Objectives:

  • What to consider when developing a brand hierarchy
  • How to create a branded look beyond the logo (or without one)
  • The advantages and drawbacks of various design choices
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Beth Brodovsky

Beth Brodovsky

As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and inspire them to action. For 28 years, Beth and her team have developed nonprofit branding, marketing, and fundraising communication. She’s helped thousands of marketers build skills specific to nonprofit communications through workshops and education sessions.

Wednesday, May 21

From Auction to Advocate: Turning One-Time Buyers Into Lifelong Donors

2 PM ET | 11 AM PT
 

Session Overview:

Who doesn’t love a good silent auction? They’re a great way to raise money while providing value to our event attendees and the brands and companies that provide the items. And a good bidding battle can get everybody excited. But how often do those auction donors turn into annual fund advocates? Imagine how powerful that energy could be harnessed to support the organization’s day-to-day, long-term mission.

In this session, we’ll examine techniques for engaging auction purchases and any event attendees into true believers in the mission who support your work with their purchases and identity-driven generosity. We’ll cover methodology, messaging, and measurements that engage donors and develop true believers and advocates in your cause. And that might get them back to next year’s auction, too.

Learning Objectives:

  • Identify what motivates auction purchasers and event attendees
  • Formulate strategies to convert auction purchasers and attendees into long-term donors
  • Create an engagement and cultivation plan for purchasers and attendees specific to their engagement
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T. Clay Buck

T. Clay Buck

Clay (the “T.” is silent) has been developing organizations and advancing missions for over thirty years. He’s held just about every position in nonprofit fundraising and communications, from Grant Writer to Chief Development Officer and everything in between. He’s a wide-eyed optimist about the power of generosity to change the world.

He focuses primarily on individual giving, strategic planning, and building the systems and storytelling that support and empower successful, ethical fundraising. Clay is the founder and principal of Next River Fundraising Strategies, creator of the Fundraiser’s Planner, and co-host of the #1 ranked fundraising podcast “Fundraising is Funny.”

Thursday, May 22

Ask the Experts: A Panel Discussion All About Events

2 PM ET | 11 AM PT
 

Roundtable Overview:

Join us in a roundtable discussion where we will wrap up the week’s sessions with thoughtful tips and expert advice from speakers Mariah, Beth, and Clay. This roundtable will be hosted by nonprofit thought leader and speaker, Rachel Muir. At 2 p.m. ET just like all the other sessions.

Learning Objectives:

  • Wrap up learnings from the week’s sessions
  • Discuss outstanding topics
  • Provide key takeaways to take back to your organization

We’ll also be handing out prizes for a few lucky attendees!

Uber eats

*Attend to Win!

Each day that you attend Fundraiser Focus Week you will be entered to win a $50 Uber Eats gift card.

Attend all 4 events to be entered to win a $100 Uber Eats gift card on Thursday, May 22!

Archives

Previously Recorded Fundraiser Focus Week Sessions

February, 2025

October, 2024

August, 2024

May, 2024

February, 2024

August, 2023

May, 2023

February, 2023

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