Retaining donors is more cost-effective than acquiring new ones. With new donor retention rates sitting around twenty percent, it’s crucial to steward these donors. Join us to discover strategies and techniques to convert one-time donors into recurring supporters. A big part of building a successful Annual Giving effort involves focusing on stewardship. While personalization is important, it cannot be at the expense of your mission. Attendees will gain the knowledge and tools needed to implement a tried-and-true stewardship program that engages donors throughout the year that cultivate a community of dedicated and long-term supporters for your organization.   Learning Objectives:
• Understanding the importance of stewardship: Participants will learn why stewardship is important and how it can lead to long-term donor relationships and increased donor retention rates.
• Identifying first-time donors: Participants will learn how to identify first-time donors and how to differentiate them from other donors.
• Designing a stewardship plan: Participants will learn how to develop a stewardship plan specifically for first-time donors, including how to tailor messaging and communication channels.
• Implementing effective stewardship strategies: Participants will learn best practices for stewardship, including how to personalize thank you messages, provide impact reports, and create opportunities for engagement.
• Evaluating stewardship efforts: Participants will learn how to evaluate the effectiveness of their stewardship efforts and how to use data to continually improve their strategies.
• Creating a culture of stewardship: Participants will learn how to involve other team members in the stewardship process and how to make stewardship a priority throughout the organization. Overall, the objective of the webinar would be to provide participants with a comprehensive understanding of how to effectively steward first-time donors, in order to build long-term relationships and increase donor retention rates.
Speaker Nick Sollog
Nick Sollog, Founder & CEO, has been a development professional for 20 years. In 2009 he formed The Sollog Group, a consulting firm dedicated to helping nonprofit organizations raise more money in less time. The group’s practice focuses on capital campaigns, annual giving, database administration, and prospect development. Prior to consulting, Nick worked in the University of Richmond and the University of Lynchburg development offices. Born and raised in Richmond, VA, Nick graduated from the University of Lynchburg with a BA in International Relations. His advanced education includes certificates from the University of Richmond's Institute of Philanthropy in Grant Writing & Management, Fundraising & Development, and Nonprofit Marketing. Nick is involved in the local community both personally and professionally. He is an active communicant and former Vestryman at Grace & Holy Trinity Episcopal Church. Nick’s professional memberships include the VAFRE, AFP, AASP, & Apra.
Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.