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WEBINAR

Re-Engaging Lapsed Donors: Effective Strategies To Reignite Support

In this engaging webinar, discover fresh, actionable strategies for reconnecting with lapsed donors and reigniting their commitment to your mission. Learn how to use personalized campaigns, nostalgia-based storytelling, interactive impact maps, and other unique approaches to engage past supporters in innovative, meaningful ways. You’ll walk away with a toolkit of new, proven ideas to revitalize your donor base and strengthen long-term loyalty. Don’t miss this opportunity to turn lapsed donors into dedicated champions!

Learning Objectives:

• Identify and Understand Lapsed Donors’ Motivations: Learn how to analyze donor data to identify lapsed donors, segment them effectively, and understand common reasons why donors stop giving, enabling targeted re-engagement strategies.
• Develop Personalized, High-Impact Re-engagement Campaigns: Gain skills in creating unique, emotionally resonant campaigns, like the “Memory Lane Campaign” and “Impact Benchmark Challenge,” that highlight donors’ past contributions and motivate renewed involvement.
• Create Low-Pressure, Flexible Giving Options to Encourage Renewal: Learn how to design flexible re-engagement opportunities, including one-time renewal appeals and non-monetary engagement options, making it easy for lapsed donors to re-enter the giving cycle at their comfort level.

View this session’s slides on this page!

Additional Resources

This post discusses top nonprofit CRM solutions.

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Comments

  • Carolyn Bongirno

    Thank you so much! This was very helpful.
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