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WEBINAR

Turning Data Into Strategy: Boosting Donor Retention With the Fundraising Fitness Test

Donor retention is the cornerstone of sustainable fundraising success. Insights from the Fundraising Fitness Test, a customizable report from the Fundraising Effectiveness Project, can help you assess your organization’s donor retention performance and refine your overall strategy. Discover practical ways to analyze donor behavior, identify growth opportunities, and address gaps to strengthen relationships and maximize long-term support. Perfect for development professionals seeking actionable tools to turn data into strategy.

Learning Objectives:

• Understand how to generate and interpret the Fundraising Fitness Test report to assess donor retention and fundraising performance.
• Identify trends and opportunities in donor behavior to focus and refine fundraising strategies.
• Apply insights from the data to address retention gaps and strengthen fundraising effectiveness.

View this session’s slides on this page!

Additional Resources

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