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WEBINAR

From Prediction to Creation: A Deep Dive into Generative and Predictive AI for Prospect Research

As AI transforms the landscape of fundraising and prospect research, understanding the distinct roles of generative and predictive AI is critical to future success. We’ll explore how predictive AI empowers organizations to predict donor behavior, identify trends, and make data-driven decisions, while generative AI opens new possibilities by creating personalized donor engagements and uncovering previously hidden opportunities.

Join us as we dive deep into the practical applications of both AI models in prospect research, from predicting who will give to generating entirely new donor insights. You’ll discover how combining these powerful tools can elevate your organization’s fundraising strategies and strengthen donor relationships.

Learning Objectives:

• The differences between generative and predictive AI and how each impacts prospect research.
• Strategies for integrating AI-driven insights into your prospecting workflow.
• How combining generative and predictive AI can optimize donor retention and lifetime value.

View this session’s slides on this page.

Additional Resources

This post discusses top nonprofit CRM solutions.

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Speaker Bill Tedesco

Founder and CEO of DonorSearch; former CEO of WealthEngine, Executive Vice President of Target America, principal at BFTConnect/ContactReporter, Director of Development for the Fund for Educational Excellence, and major gift officer at the University Of Maryland School Of Medicine.

Host Kate Kramer

Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.