Have a Bloomerang expert speak at your next event!

Have a Bloomerang expert speak at your next event! 2018-10-22T16:42:34+00:00

We love traveling to conferences, but we especially love speaking at conferences! We’re available to share our knowledge (at no charge) during your keynote or in one of your educational breakout sessions. It’s all a part of our mission to improve donor retention in the nonprofit world.

Jay SpeakingJay SpeakingJay Speaking at Donor Retention Bootcamp

Featured Presentations by Jay Love

Secrets of the 2nd Gift – the Key to Donor Retention

Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

Learning Outcomes:

  • Explore current research on donor loyalty and retention
  • Understand the importance of donor lifetime value
  • Learn new donor communications techniques that get the second gift

Slides >>

This presentation has been shared at: Nonprofit Storytelling Conference, AFP Charlotte Harbor, AFP Arizona, Minnesota, AFP Indiana, NAYDO, AFP DFW, AFP MAC, AFP Shenandoah Valley, AFP New Mexico, GISA, Leadership Symposium South Carolina, AFP Maryland, AFP Central Illinois, INAPEF, AFP Monterey Bay, Colorado, and ADRP. 

Maximizing the Lifetime Value of Your Donors for Fundraising Success

Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.

Why let this enormous asset go underutilized?

In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.

Learning Outcomes:

  • Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
  • Understand segmenting strategies lead to higher response rates from your donor communications
  • Learn how to generate meaningful reports that will impact your internal procedures

Slides >>

This presentation has been shared at: AFP Monterey Bay, AFP Madison, NEAHP, UWCI, AFP Indiana North East Chapter, AFP New Jersey, AFP DFW, Nonprofit Fundraising Conference Minnesota, AFP North Carolina, LeadingAge Ohio, Colorado, and AFP Chicago.

Major Gift Fundraising for Small Shops

Major gift philanthropy plays a highly significant role in the nonprofit sector worldwide. But what are the indicators small shops should focus on for the long-term health of their major gifts program?

In this session, we will dive into the groundbreaking research on major gift fundraising conducted by Adrian Sargeant PhD – Professor of Fundraising and Director at the Centre for Sustainable Philanthropy Plymouth Business School – and leading fundraising expert Amy Eisenstein, ACFRE.

This research contains survey data collected from hundreds of nonprofits, and illuminates their experience with major gifts. No matter the size of your organization, you will come away with additional insights.

Learning Outcomes:

  • Discover how your major gift efforts compare with other nonprofits
  • Learn the critical success factors that lead to major gift success
  • Uncover 10 key recommendations for how revenue from major gift donors might best be developed

Slides >>

This presentation has been shared at: AFP International, SCANPO, NSFA, AFP Indiana, AFP St Louis, VFRI, and AFP New Mexico.

Great Fundraising Events: From Experience to Transformation

Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.

But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?

This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.

Learning Outcomes:

  • Discover how your own efforts compare with an international focus group
  • Learn the critical success factors that lead to event success
  • Uncover key recommendations for creating memorable experiences

The Art & Science of Effective Gift Acknowledgements

We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?

In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!

We’ll cover:

  • The connection between thanking and retaining donors
  • What donors want out of the communications we send them
  • The ways in which surveys can play a role in thanking donors
  • The enlightening results of several gift acknowledgement experiments

The Hidden Power of Donor Surveys

As fundraisers, we sometimes suffer from a lack of curiosity about our donors. So many of our donations are from people who we know very little about. And even our longest-running donor relationships continue despite not knowing how they feel about the relationship.

The good news is that research shows that donors actually like it when we ask them questions about themselves and how they feel about our organization. Knowing that information can also be invaluable in guiding our donor communication efforts.

Whether you’re just now discovering the power of donor surveys, or you’re looking to up your game, this session is for you!

We’ll cover:

  • Why you should send surveys
  • Which donors you should send surveys to
  • What surveys should ask
  • What to do with the information you receive from surveys

Featured Presentations by Steven Shattuck

Share the Love: Using Social Media to Engage Donors

Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.

Learning Outcomes:

  • Discover time-honored gift acknowledgement techniques that translate perfectly to social media
  • Learn how to formulate a relevant social content strategy for your organization
  • Understand data-driven best practices in timing, format and style of social posts across all networks

Slides >>

This presentation has been shared at: NLC Tampa, Nonprofit Day in Erie, PA (x2), HCCF, LeadingAge OH, Cause Camp, Nonprofit Association of Midlands, AFP DFW, AFP LA, and Fox West Philanthropy Network.

The Art and Science of Retaining Digital Donors

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.

This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learning Outcomes:

  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors
  • Understand best practices in digital communications, including email gift acknowledgement and social media content.

Slides >>

This presentation has been shared at: AFP New Jersey, Nonprofit Day, Colorado Assoc. of Nonprofits, Montana Assoc. of Nonprofits, FREML, LANO, VFRI, Advancing NW, AFP DFW, Center for Nonprofit Excellence, AFP VA, AFP Intl, Indiana Nonprofit Resource Network, South Carolina Nonprofit Association, Idaho Nonprofit Center, Washington Nonprofits, AFP-GPC, AFP Central NY, AFP West Chester, NP Forum, AFP East IL, AFP NEPA, Olympics NGB Best Practices, FREML KY, AFP LA, RMPI, Idaho Nonprofit Center, AFP St. Louis, and AFP Greater Atlanta.

10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

Learning Outcomes:

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

Slides >>

This presentation has been shared at Cause Camp.

Nonprofit Videos (on a Budget) that Engage and Retain Donors

Up until recently, high-quality video production has been a luxury available only to the largest nonprofits.  Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.

In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.

At the conclusion of this session participants will:

  • Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
  • Determine which equipment and technology is best for your organization’s needs
  • Learn how to solicit and leverage crowdsourced content
  • Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content

Slides >>

This presentation has been shared on the AFP Webinar Series.

An Introduction to Donor Data Segmentation

You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.

In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!

You’ll learn:

  • 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors

This presentation has been shared at the Nonprofit Storytelling Conference, AFP Arizona and the Nonprofit Academy.

Diamonds in the Rough – Finding The Best Donor Prospects Hidden In Your Database

Let’s face it: prospect research is difficult. Those who have mastered it are truly artists, but not every nonprofit has access to a dedicated professional. For those wearing multiple hats, wealth screening tools, social media, and good-old-fashioned Google searches can only get you so far. Even if you do find a rich stranger in your area, there’s no guarantee that they’ll drop a million bucks in your lap. 

In this session, we’ll explore prospect research strategies that build deeper, more meaningful relationships with donors. Participants will learn engagement strategies that enhance existing relationships, as well as uncover those with a propensity to give to your organization for the first time.

Learning objectives:

  • How to get to know the donors you already have (and why you should want to)
  • What donors actually want from you
  • What factors signal a likelihood that a donor will give to your organization
  • How to find prospective donors that are right under your noses
  • How to leverage current donors to acquire new donors
  • Strategies for re-activating lapsed donors

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