In this short post, I’ll give you an example of a successful and effective end-of-year appeal. I hope this example saves you time when you sit down to work on your appeals!  

I recently had the opportunity to share feedback with an independent K-12 school on their end-of-year appeal

Here’s the appeal they shared with me.

Here’s a look at the updated appeal.

Effective End-of-Year Appeal

If you want more free tips and resources for writing your effective end-of-year appeal, you can use my end-of-year appeal checklist. You can also check your appeal for donor-centric language and reading-level ease with Bloomerang’s free communications audit

annual fundraising appeal

Rachel Muir
Rachel Muir, CFRE transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.