About Rachel Muir

Rachel Muir, CFRE transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.

The Season to Give is Not a Reason to Give (and other Year-End Fundraising Truth Bombs)

Did someone say “donate now?” We’re headed into the busiest, most lucrative time of the year with year-end fundraising. A time when many nonprofits raise 25-50% of their entire budget. But the season to give is not a reason to give. Have your ever gotten a year-end fundraising appeal that [...]

By |2020-11-18T15:39:18-05:00November 19th, 2020|Gift Acknowledgment, Storytelling, Year-End Fundraising|

20 Ideas to Virtually Steward Donors

As the town crier for donor love, I have a healthy obsession with donor stewardship. I love finding free and inexpensive ways to virtually steward donors with a personal touch.  Why the obsession with stewardship? In a word: retention. According to the Fundraising Effectiveness Report, only 19% of new donors [...]

Handwritten Donor Thank You Notes In A Virtual World

In my prior life as Founder and Executive Director of Girlstart - a nonprofit empowering girls in math science, engineering and technology - we used inexpensive digital printing to send donors Valentine’s and Thanksgiving postcards. We also had pre-printed customized thank-you card stationery for girls to write donor thank you [...]

By |2020-10-20T17:15:50-04:00August 7th, 2020|Donor Communications, Donor Engagement|

Cultivate Donors in a Virtual World with Video Emails

Being productive and saving time are two of my favorite things - right up there with delighting donors and helping make fundraiser’s jobs easier. One of my favorite things to collect, next to drool-worthy fundraising examples, are timesaving fundraising tools. I recently did a webinar with my fundraising friends Rachel [...]

Crisis is the Time to Show Donors You Care

Before this crisis, I would have told any fundraiser the best way to build a meaningful relationship with your donor is to be meaningful to them.   Fast forward to today. We’re in a global pandemic. It’s terrifying, sure. There is a silver lining though (says the town crier for donor [...]

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