rachelmuir

About Rachel Muir

Rachel Muir, CFRE transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.

The Do’s and Don’ts When Thanking Donors

Does thanking donors really pay dividends? Yes!   According to Penelope Burk’s annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]

By |2021-03-19T11:40:23-04:00March 10th, 2021|Donor Communications, Donor Loyalty, Gift Acknowledgment|

The Essential Guide to Writing a Fundraising Plan

Did you know that organizations with a written fundraising plan consistently outperform organizations without one? It’s shocking how many organizations aren't writing a fundraising plan. This phenomenon was recently documented in a study by Adrian Sargent from the Institute for Sustainable Philanthropy.  In their study 37% of organizations under a [...]

By |2021-02-03T14:43:49-05:00February 5th, 2021|Fundraising, Strategic Planning|

Simple Tips to Ask for Major Gifts

At some point in your nonprofit career, you may have heard about a multimillion-dollar gift being given to a charity and thought, “5 million dollars? What a generous gift!” Maybe from where you sat it looked effortless like a big gift fell out of the sky into the fundraiser’s lap [...]

By |2020-12-07T12:10:54-05:00January 6th, 2021|Donor Cultivation, Major Gifts|

5 Ways to Convert More Online Donations

More donors are giving online donations than ever before. Were direct mail efforts hampered by the pandemic? Yes, but throughout this crisis smart fundraisers have been launching highly effective email appeals. We are still recording giving and anticipate the upswing to continue. Next year when the reports come out totaling [...]

By |2021-01-10T09:16:37-05:00December 30th, 2020|Mobile, Online Giving|
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