rachelmuir

About Rachel Muir

Rachel Muir, CFRE transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.

The Do’s and Don’ts When Thanking Donors

Does thanking donors really pay dividends? Yes!   According to Penelope Burk’s annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]

By |2021-03-19T11:40:23-04:00March 10th, 2021|Donor Communications, Donor Loyalty, Gift Acknowledgment|
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