Master the 3 A's of Nonprofit Social Media
Master the 3 A's of Nonprofit Social Media
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Appreciate. Advocate. Appeal.
The typical social media formulas and best practices for businesses and individuals are woefully inadequate for nonprofit organizations. Because of this, many charities fail to see a positive return on investment from their social media efforts.
We’ve created this eBook to help your nonprofit engage its audience on social media networks in a meaningful way. It will help you focus on what kind of content you should be producing and distributing — content that will lead to more donations and higher donor retention.
In this Guide you'll be shown:
- The Power of Nonprofit Social Media
- Mastering the 3 A’s
- Art of Appreciation
- Promote through Advocacy
- Craft Effective Appeals
About the Author
Steven Shattuck served as the Chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven is a contributor to “Fundraising Principles and Practice: Second Edition” and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, and is an AFP Center for Fundraising Innovation (CFI) committee member.