About Tom Ahern

Author of four books, Tom Ahern is considered one of the world’s top authorities on donor communications.

Online Giving Soars to Almost Nothing

“Are we there yet?” If online were a human, it would still be wearing diapers and running into things. Don’t expect a new medium to reveal its secrets quickly. Gutenberg introduced movable type in 1439, after all… and we’re still learning how to make a good printed page. […]

By |2017-06-10T19:19:15-04:00September 23rd, 2014|Fundraising|

Will Good Grammar Save Fundraising?

A subscriber sweetly wrote to ask: “Do you think the nonprofit world needs a grammar book all its own?” She wondered because she was discouraged. All across our massive and very verbal industry, she’d tripped over grammar crimes and misdemeanors. Were fundraisers a bit illiterate and in need of a [...]

By |2017-06-10T19:32:48-04:00May 14th, 2014|Donor Communications|

Are You Loverizing Your Donors?

“Donorcentric” always felt to me like a stand-in neologism anyway. Perfectly fine until, you know, something better came along. Being donor centered is the right idea, of course. Absolutely: treat your donors as people with feelings and values (rather than as numbers). Interact with them. Ask their opinions. Enjoy their [...]

By |2018-03-05T12:12:12-05:00April 24th, 2014|Donor Communications|
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