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Author

Tom Ahern

Tom Ahern
Author of four books, Tom Ahern is considered one of the world’s top authorities on donor communications.

Posts from Tom Ahern

01
How Fundraisers Can Slay the Dragon of No
02
15 Odd Things That Make Direct Mail Fundraising Appeals Successful
03
Why a Donor's Age Matters In Fundraising
04
The Surefire Way To Gauge Donor Happiness
05
4 Fundraising Case Statement Lessons from Abe Lincoln
06
How to Give Your Donors Purpose They Can Afford
07
4 Steps To A Winning Fundraising Case Statement
08
What Fundraisers Need To Know About Donor Communications
09
Direct Mail Appeals: Fast Starts = More Readers
10
Better for Fundraising: Ugly Design or Beautiful Design?
11
Will Good Grammar Save Fundraising?
12
How To Follow in the Footsteps of Your Nonprofit's Promise
13
Are You Loverizing Your Donors?
14
Why Going Digital Might Not Save Your Annual Report
15
Dr. Adrian Sargeant's 7 Principles of Donor Loyalty
16
Why You Should Ditch Your Nonprofit's Elevator Speech
17
Fundraising Is Not a Solo Sport - It's a Team Effort
18
U.S. Donors Are Old - Here's What To Do About It
19
Are Gift Acknowledgements Really Necessary?
20
Donors Have No Idea What You Do With Their Money
21
Are You a Fundraiser or a Funds-depleter?
22
Follow The Domain Formula For Donor Newsletters
23
Why We Put A Lot Of Charity In Our Will
24
Which Is Your Next Priority: Younger Donors or Boomers?
25
Do You Retain Donors or Do You Renew Donors?
26
12 Tips for Improving Your Donor Communications
27
Stop Treating Your Donors Like a Cash Cow
28
It's Time To Stop Second-Guessing Donor Communications
29
Why Values are the Key to Donor Loyalty
30
Why Fundraisers are Bad at Bequest Marketing
31
The "High Noon" Checklist for Your Charity Newsletter
32
Why An Annual Appeal Letter About Poop Wowed Me
33
6 Dumb Reasons for Not Sending a Charity Newsletter
34
Want to Deepen Your "Culture of Philanthropy?" Add Social Information
35
6 Essential Books On Fundraising and Donor Retention
36
The Problem With "Poverty Porn"
37
Major Gifts Or More Gifts: Which Is Better?
38
Proposed: A New Set of Messages for Nonprofits
39
What Warren Buffet Can Teach Us About Annual Reports