Are You Speaking The Same Language As Your Donors?

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My friend hates the word ‘donor.’
She isn’t a fundraiser…No, she’s a real person in the real world. And when she gets letters asking her to become a donor her mind strays to giving blood or donating her kidney.
This blew my mind…how can the word ‘donor’…so ingrained in my vocabulary and so obvious to me…how can it be missing the mark so much?
The truth is that we speak a different language from our supporters. We’re in ‘the industry.’ We often fall in to a hole of using jargon, buzzwords, and phrases that have become such a part of our world that we forget who we’re talking to. And who we’re ostracizing.
Want to remind yourself how that feels? Phone your I.T. guy or your plumber. Ask them to explain the last bit of work they did for you, while your eyes glaze over and you take a magical astral journey to your happy place. Or ask anyone in the world to explain blockchain.
To write and talk in plain English is now a skill. One that makes your stuff more readable and gets better responses.
Here are 6 recommendations for speaking the same language as your donors and remaining human:
Picturing someone real can help. But try to take the time to pick up the phone or speak to your supporters face-to-face where possible. Your natural skills as a human come through and you’ll find yourself speaking the same language as your donors.
Are you ready to give your supporters the content they deserve? Download our Donor-Centered Content Marketing Worksheet & Checklist here.
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