Recurring donors provide ongoing revenue nonprofits are looking for. But one of the struggles can be how to best recognize, cultivate and engage recurring donors after they made that crucial recurring gift.
Creating a special segment for easier cultivation and engagement
Tracking cultivation activities
Tracking retention rates year over year
Creating a tax letter report
Creating reports to demonstrate the long-term value of recurring donors
Diana Otero is a Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.