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ACADEMY

Loving Your Recurring Donors

 

Recurring donors provide ongoing revenue nonprofits are looking for. But one of the struggles can be how to best recognize, cultivate and engage recurring donors after they made that crucial recurring gift.

Learning objectives:

  • Creating a special segment for easier cultivation and engagement
  • Tracking cultivation activities
  • Tracking retention rates year over year
  • Creating a tax letter report
  • Creating reports to demonstrate the long-term value of recurring donors
Diana Otero
Diana Otero is the Learning Experience Manager at Bloomerang. She was a former Board Member, Trail Maintainer, and Hike Leader for Nantahala Hiking Club, one of the 31 trail-maintaining clubs of the Appalachian Trail Conservancy. She also spent several years as an Adult Leader (2007) and International Staff (2011) for CISV International. Diana puts her varied background and experience to good use by continually updating and creating training and help articles, FAQs, and videos to assist customers in maximizing their day-to-day use in Bloomerang.

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