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Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.

CommUnity | Event Cancellation + Normal Newsletter Cadence + Additional 3-Touch Email Campaign

In this video, Steven from Bloomerang sits down (virtually) with Julia from CommUnity to talk about how they have turned a budget deficit into a surplus by effectively fundraising during the COVID-19 crisis.

Campaign At-A-Glance

Located in one of the hardest-hit counties of Iowa, CommUnity was faced with a unique challenge: continue their services despite social distancing limitations, while fundraising from a community feeling the financial effect of the virus.

Julia and her team quickly pivoted their services, while embracing a proactive approach to fundraising. What was looking like a year of unmet fundraising goals has become a banner year, thanks to a generous response to segmented communications, heartfelt appeals and detailed impact reporting.

Email #1 – Initial COVID-19 Response

CommUnity got way out in front of the crisis, communicating their initial response in early March, as well as an, ask for donations.

36% open rate, 1.9% click-through-rate

Subject: We Need You More Than Ever

Email #2 – Response Update

CommUnity followed up less than a week later with more updates on the changes to their services; again including an ask.

39% open rate, 2.4% click-through-rate

Subject: CommUnity’s Response to COVID-19

Email #3 – Final March Update

By late March, the scope of the impact on the community had become apparent.

34% open rate, 2.9% click-through-rate

Subject: Stepping Up to Increased Demand for Mental Health Resources + Introducing Grocery Delivery

Click here to access additional COVID-19 fundraising success stories and resources.