Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.
CommUnity | Event Cancellation + Normal Newsletter Cadence + Additional 3-Touch Email Campaign
In this video, Steven from Bloomerang sits down (virtually) with Julia from CommUnity to talk about how they have turned a budget deficit into a surplus by effectively fundraising during the COVID-19 crisis.
Located in one of the hardest-hit counties of Iowa, CommUnity was faced with a unique challenge: continue their services despite social distancing limitations, while fundraising from a community feeling the financial effect of the virus.
Julia and her team quickly pivoted their services, while embracing a proactive approach to fundraising. What was looking like a year of unmet fundraising goals has become a banner year, thanks to a generous response to segmented communications, heartfelt appeals and detailed impact reporting.
Email #1 – Initial COVID-19 Response
CommUnity got way out in front of the crisis, communicating their initial response in early March, as well as an, ask for donations.
36% open rate, 1.9% click-through-rate
Subject: We Need You More Than Ever
Email #2 – Response Update
CommUnity followed up less than a week later with more updates on the changes to their services; again including an ask.
39% open rate, 2.4% click-through-rate
Subject: CommUnity’s Response to COVID-19
Email #3 – Final March Update
By late March, the scope of the impact on the community had become apparent.
34% open rate, 2.9% click-through-rate
Subject: Stepping Up to Increased Demand for Mental Health Resources + Introducing Grocery Delivery