Bloomerang: The Only Donor Database That Keeps You Donor-Centric
“If nonprofits are to succeed, they need to develop fundraising practices that reflect the genuine needs of donors, inspire commitment to the cause, and build loyalty over time.” – Dr. Adrian Sargeant, Bloomerang Chief Scientist
Donor-centricity is more than just a buzzword. Research shows that the key to donor retention is to make the donor, not your organization, the hero of the story.
That’s why we built Bloomerang to be the most donor-centric database software available, and we didn’t do it alone; the best practices and recommendations of leading donor loyalty experts are baked into the DNA of the product.
Read on to learn more.
How Bloomerang Keeps You Donor-Centric
Monitor Your Retention Rate
What better way to keep donors at the center of your focus than by seeing your current retention date, updated daily, right on your dashboard. Click through to see which donors have been retained and which need additional attention.
See The Impact Of Your Efforts
Having a donor database with a constituent Engagement Meter™ that can capture and visualize interactions with your organization allows fundraisers to take action on an individual level.
Write To Delight and Inspire
Use the Ahern Audit™ on letters and emails to run the “You” Test, which keeps the spotlight on the donor, and a Grade Level Test to ensure readability.
Never Miss An Interaction
There’s no need to scour data file after data file or cluttered lists for a constituent’s history with your org. Bloomerang’s timeline visually represents all interactions, including giving and volunteerism, while providing highlights of significant trends.
Nightly NCOA Updates
No matter how much a donor loves your mission and impact, they are not very likely to proactively inform you that they have a new address. Addresses are automatically updated in the database, and changes are displayed in the address note.
Nightly Deceased Suppression
As part of the NCOA updates, deceased constituents are marked as Deceased in Bloomerang. Search the constituent in your NCOA Dashboard to see if there is additional information like deceased date and a link to an obituary.
Make A Personal Connection
In today’s impersonal, digital age, no method of communication will stand out more than a phone call.
McConkey International UK found that first-time donors who get a personal thank you within 48 hours are four times more likely to give a second gift. Penelope Burk, author of Donor-Centered Fundraising, and Donor-Centered Leadership, says that a thank-you call from a board member to a new donor within 24 hours of their gift will increase their next gift by 39%.
With First-Time Donor Calls, Bloomerang is taking the guesswork out of which donors should be called and when. When a constituent donates for the first time, Bloomerang looks at a number of factors and automatically prioritizes the top 5 first-time donors you should call directly on the Bloomerang dashboard. It’s based off more than just the gift amount, as certain donors have a much higher affinity and ability to continue giving than others.
Know How Your Donors Feel About You
There’s no reason to wonder whether you’re being donor-centric. Your donors will tell you, if you ask. Surveying donors regularly is a key component to interpreting and improving your donor retention rates.
That’s why we’ve given Bloomerang users the ability to automatically send email surveys to donors that measure satisfaction, commitment, intimacy, and trust of your organization — all without the need for additional software.
Real-Time Affinity Scores
Once your survey campaigns are activated, you can check your satisfaction, trust, commitment and intimacy scores on an automatically-updated scorecard.
Get an at-a-glance view of how your affinity scores have changed over time, as well as the most frequently reported reasons for why donors lapse.