Donor-Centricity 2018-09-03T19:05:28+00:00

Bloomerang: The Only Donor Database That Keeps You Donor-Centric

“If nonprofits are to succeed, they need to develop fundraising practices that reflect the genuine needs of donors, inspire commitment to the cause, and build loyalty over time.” – Dr. Adrian Sargeant, Bloomerang Chief Scientist

Donor-centricity is more than just a buzzword. Research shows that the key to donor retention is to make the donor, not your organization, the hero of the story.

That’s why we built Bloomerang to be the most donor-centric database software available, and we didn’t do it alone; the best practices and recommendations of leading donor loyalty experts are baked into the DNA of the product.

Read on to learn more.

How Bloomerang Keeps You Donor-Centric

Bloomerang Dashboard

Monitor Your Retention Rate

What better way to keep donors at the center of your focus than by seeing your current retention date, updated daily, right on your dashboard. Click through to see which donors have been retained and which need additional attention.

Giving Summary w/ Engagement Level™

See The Impact Of Your Efforts

Having a donor database with a constituent Engagement Meter™ that can capture and visualize interactions with your organization allows fundraisers to take action on an individual level.

Ahern Audit

Write To Delight and Inspire

Use the Ahern Audit™ on letters and emails to run the “You” Test, which keeps the spotlight on the donor, and a Grade Level Test to ensure readability.

Timeline Highlights

Never Miss An Interaction

There’s no need to scour data file after data file or cluttered lists for a constituent’s history with your org. Bloomerang’s timeline visually represents all interactions, including giving and volunteerism, while providing highlights of significant trends.

Know How Your Donors Feel About You

There’s no reason to wonder whether you’re being donor-centric. Your donors will tell you, if you ask. Surveying donors regularly is a key component to interpreting and improving your donor retention rates.

That’s why we’ve given Bloomerang users the ability to automatically send email surveys to donors that measure satisfaction, commitment, intimacy, and trust of your organization — all without the need for additional software.

Real-Time Affinity Scores

Real-Time Affinity Scores

Once your survey campaigns are activated, you can check your satisfaction, trust, commitment and intimacy scores on an automatically-updated scorecard.

Summary Dashboard

Summary Dashboard

Get an at-a-glance view of how your affinity scores have changed over time, as well as the most frequently reported reasons for why donors lapse.

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