Nonprofit CRM Software: Explore 20+ Solutions for 2025
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When it comes to donor data, there’s a lot to keep track of. Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Plus, understanding motivations, interests, and passions can help you connect with supporters on a deeper level. A nonprofit CRM helps you keep all this information organized and easily accessible.
According to the Nonprofit Tech for Good report, 67% of nonprofits use a CRM to track donations and manage communications. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. Here’s what to expect:
Your nonprofit’s CRM is an essential tool for scaling up your fundraising and donor engagement efforts, so your team should be experts in knowing what type of platform to look for.
A nonprofit CRM (also referred to as a donor management system) is a software platform that allows nonprofits to store, update, and report on supporter data. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM.
Once you have information about your supporters’ interests, engagement histories, and past interactions with your organization, you can reach out to them with personalized messages that speak to their motivations. This type of stewardship helps boost donor retention.
The 2024 Nonprofit Technology Trends Survey found that the top internal challenge for nonprofits in 2024 is a lack of automation and organizational efficiency. Manual, time-consuming reporting, lack of visibility around metrics, and disparate systems were also noted as top challenges.
Nonprofit CRM helps organizations face these roadblocks effectively with an all-in-one platform for donor management, reporting, finances, and automation.
Specifically, here are three ways nonprofit CRM software can benefit your organization:
Once you understand the benefits of this software, you can start distinguishing between different nonprofit CRMs and choose the one that’s the most appropriate for your organization’s needs.
Start compiling potential CRM solutions by reviewing the following top options for nonprofits:
Bloomerang is dedicated to helping nonprofits build relationships with their supporters, raise funds, and ultimately retain more support year after year. This solution was designed by industry experts and consultants who are familiar with nonprofit challenges and how technology can address those roadblocks.
This nonprofit CRM is dedicated to tracking and enhancing engagement to boost retention, decrease attrition, and increase revenue. Bloomerang’s unique donor management features include:
Bloomerang’s pricing starts at $99 per month and scales up in small increments, ensuring affordability for all nonprofits.
Salesforce is used by both for-profit and nonprofits alike. Nonprofits can configure the software for donations rather than sales by downloading the Nonprofit Success Pack (NPSP). Then, they can further configure the software with various apps and integrations to serve the strategic needs of your organization.
Features native to the Salesforce CRM software include:
Head to the Salesforce website to learn about pricing. Keep in mind that migrating to, implementing, and customizing the Salesforce platform may require asking a nonprofit tech specialist for assistance. This can quickly run up the cost, unlike alternatives that come with all the donor management features you need already built into the system.
Blackbaud offers two different CRM solutions depending on the size of your organization. Blackbaud CRM is an enterprise-level solution built to manage data for large-scale organizations. Raiser’s Edge NXT is designed to meet the needs of mid-sized and growing organizations.
Blackbaud’s Raiser’s Edge NXT solution includes features like:
Similar to Salesforce, many organizations find that they may need some expert help migrating data to and from Blackbaud and configuring the solution to meet their exact needs and expectations. Reach out to Blackbaud to learn more about pricing for different solutions.
Neon CRM is designed to help nonprofits grow, inspire their audience, and increase supporter engagement. This CRM is accompanied by fundraising, advocacy, and marketing solutions.
Some of the core features of this CRM solution include:
NeonCRM’s pricing packages start at $99 and scale up for additional features.
DonorPerfect allows nonprofits unlimited user access to their comprehensive nonprofit CRM software. You can store data in detailed profiles, build relationships, boost fundraising efforts, and automate various activities for your organization.
Features included in DonorPerfect’s CRM software include:
Learn about pricing and get a quote on the DonorPerfect website.
Keela’s nonprofit CRM platform prioritizes improved donor management, enhanced stakeholder engagement, and efficient fundraising.
Notable features of this platform include:
Keela’s monthly pricing starts at $125 per month.
CharityEngine offers all-in-one nonprofit software. In addition to comprehensive donor profiles and data-tracking technology, they offer other built-in solutions that help organizations with marketing, advocacy, fundraising, and more.
Some of the most notable features of this platform include:
Head to the CharityEngine website to learn about pricing.
Giveffect calls its platform a “10-in-1 nonprofit software.” The solution offers tools for everything from volunteer management to marketing and communications and online giving.
Features of this nonprofit CRM include:
Pricing starts at $399 per month for the starter plan.
NationBuilder offers “human-centric technology” for nonprofits to better understand their supporter audiences. The software includes a CRM, along with additional tools like a website builder, communication platform, and a fundraising solution.
Notable aspects of NationBuilder’s nonprofit CRM include:
NationBuilder’s pricing starts at $34 per month.
Classy is a supporter and donation management platform for nonprofits, healthcare organizations, food banks, and other charitable groups. Classy’s platform is built to help nonprofits design memorable supporter experiences, whether fundraising events, peer-to-peer campaigns, or other charitable activities.
Classy’s CRM offers features such as:
Contact Classy for custom pricing.
Virtuous brings together nonprofit CRM, fundraising, volunteer, and marketing tools into one platform. Their solution is designed to boost donor retention, increase average gift sizes, and save administrative time.
This CRM equips nonprofits with features like:
Contact Virtuous for custom pricing.
Little Green Light’s nonprofit CRM is tailored to small and mid-sized organizations looking for all-in-one donor management software. Organizations turn to this solution for robust integrations, data centralization, and flexibility.
Stand-out features of this platform include:
Pricing starts at $486 per year.
Bonterra provides software to power social good. The Bonterra Fundraising + Engagement platform is a donor engagement platform that manages everything from grant management to predictive analytics.
Effective features of this platform include:
Contact Bonterra for pricing information.
Microsoft Cloud for Nonprofits combines CRM, AI, marketing, and cloud computing technologies into one platform.
This modern, time-saving solution offers the following features to help nonprofits attract and retain donors:
Learn about Microsoft’s nonprofit offers on their website.
DonorDock is a donor management system for small nonprofits. Unlimited contact records and free online giving make DonorDock an effective option for organizations growing out of spreadsheets.
Nonprofits can use features such as:
DonorDock’s pricing starts at $100 per month.
Springboard by Jackson River is a fundraising and advocacy CRM powered by Salesforce. It’s an enterprise-grade solution built for and by experienced nonprofit professionals.
Organizations turn to this platform for features like:
Contact Jackson River for pricing information.
GiveWP is a free CRM platform that operates within WordPress. This system allows you to track top donors, search your donor database, build contact lists, and more.
Additional features of this CRM software include:
GiveWP offers a free plan with basic functionality. Paid plans start at $149 per year.
monday sales CRM provides a user-friendly, easy-to-set-up platform for managing conversions. Nonprofits can customize the platform to fit their unique donor journeys and supporter lifecycles using the flexible interface.
Stand-out features of this CRM include:
The Basic CRM plan is $12 per seat per month. Learn more about pricing on their website.
Hubspot offers free CRM tools to help manage contacts. Their platform helps track leads through dashboard and reporting software.
Here are the features nonprofits can access through this CRM:
You can create a free account on the Hubspot website. Visit the pricing page for paid options.
Funraise equips nonprofits with CRM software to track donor information and manage workflows. You can also integrate Funraise with Salesforce to maximize CRM functionality.
Organizations turn to this CRM for features like:
Contact sales to get started for free, or explore paid plans on the Funraise website.
CiviCRM offers open-source CRM software for nonprofits. You can use the platform by itself or integrate with Drupal, WordPress, Joomla, or Backdrop.
Top features of this tool include:
CiviCRM is free to use and download.
Different software solutions prioritize different features to help you assess donor data in different ways. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data.
Ensure any CRM you invest in offers features such as:
Nonprofit CRMs automatically create donor profiles for supporters who contribute or interact with your nonprofit. These profiles include relevant information based on your goals, such as contact information, interests, engagement history, and more.
Use the data in your donor profiles to create donor segments, which are groups of donors who share similar characteristics. For example, you can create segments for new donors, long-time donors, major donors, corporate donors, and so on. Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement.
Your nonprofit CRM should include several marketing solutions (or integrations with top marketing platforms).
Be sure your nonprofit CRM can create both:
As you create these outreach materials, it can also be useful to run them through communication audit features. For instance, the Ahern Audit runs the “you test” and grade-level tests. These assessments ensure you center donors in your messaging and write between a 6th- and 8th-grade reading level to make your messages easier to skim.
A custom nonprofit dashboard will track key performance indicators and present findings front and center for your team. For example, Bloomerang’s dashboard data updates daily with donor retention information.
Your dashboard should provide a high-level overview of your progress toward achieving your goals, specifically the goals related to your fundraising strategy. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization.
Manually entering data can take a lot of time and is subject to human error. Integrations save time and reduce data transmission issues. Search for a nonprofit CRM that offers additional software integrations to simplify your nonprofit’s ongoing tasks.
Look for CRM software that integrates with other commonly used solutions such as:
Intentionally connecting your software through smart integrations helps you manage the transfer and storage of your organization’s data so you can leverage it in campaigns.
Create a donation page for your nonprofit’s website to capture gifts and contributor information. Your donation pages should offer suggested giving options, recurring donations, and customizable fields to collect donor information.
Your donation pages should also be mobile-friendly. 52% of nonprofit website traffic in 2023 came from users on mobile devices, meaning it’s crucial that your donation pages can be easily viewed and completed using a mobile device.
When your donation form integrates with your nonprofit CRM, you can transfer the data you collect directly into the most relevant donor profiles.
Timelines give a visual representation of specific donors’ engagement. You can easily see when donors have given, volunteered, attended an event, or interacted in any other way with your organization chronologically without searching through cluttered lists. The feature provides further context into each donor engagement.
Plus, the best timeline features will also provide highlights of key interactions so that the most important information is easily accessible. These highlights may include the lifetime value of the supporter, the number of years they’ve supported your mission, and the rate at which they’re increasing their donations.
Reports provide an in-depth view of your nonprofit’s progress toward your goals. Customized reporting features make it easy to create reports based on your specific goals. Plus, you can even save report templates so you can pull the same type of information from quarter to quarter. Then, compare data over time, allowing you to constantly find optimization opportunities for your various strategies.
The best nonprofit CRM software will provide you with pre-built reporting templates that you can use in addition to custom reporting features.
With such a wide range of solutions to choose from, how can you find the right nonprofit CRM for your unique organization? Use the following steps to find the platform that best fits your requirements and implement it effectively:
Develop your list of top potential solutions by:
Create your list by choosing several top solutions that offer most or all of the features you’re looking for.
Note the costs associated with each solution, including any additional fees that may be required for startup or implementation. We recommend the following tips to make the most of your nonprofit CRM budget:
It’s worth it to carefully consider your budget up front so you don’t end up having to ultimately switch to a different solution and spend more on data migration costs down the line.
Once you have compiled a list of possible solutions, it’s time to narrow down candidates to find your nonprofit CRM. The following questions should help:
Be sure to request a demo for each of your top options, and don’t be afraid to ask questions along the way. Here are some questions you may consider asking:
Taking notes during each demo will come in handy as you compare similar solutions to make your final decision.
Make sure to run the nonprofit CRM software decision past your fundraising team, who will be working with the solution daily. You’ll need enough information to make a solid case to advocate for your software choice. Consider their input and feedback about the common pain points they face in your current system and the potential drawbacks they see for your top options.
Your entire team may not agree with your final decision, and that’s okay. Address any remaining reservations and ask team members to fully commit to your new solution once you’ve landed on it. This will help the transition go more smoothly.
Once you’ve made your choice, your job isn’t done! You’ll need to develop a nonprofit CRM implementation and training plan. The plan should look something like this:
Create a step-by-step plan with specific deadlines to reach full implementation of your nonprofit CRM. Do your best to adhere to these deadlines. That way, you can quickly get back to connecting with supporters and growing your audience.
Host several training sessions to get team members up to speed on the new platform. Give access to training materials that team members can use at any point if they need a refresher.
Nonprofit CRM software is the backbone of effective nonprofit strategies. It’s where you collect, organize, and store important information that will power your fundraising initiatives. Choosing the right software is, therefore, an incredibly important decision to make.
To dive deeper into the topic, check out these additional resources:
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