A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database
Free eBook
Diamonds in the Rough
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In this Guide you'll learn:
- Who the best donor prospects are based on research
- Retention strategies to set you up for success
- How to maintain clean, useful data
- What donors actually want from you
- How to get to know the donors you already have (and why you should want to)
- What factors signal a likelihood that a donor could give more to your organization
- How to find prospective donors that are right under your nose
- Strategies for reactivating lapsed donors
Let's face it: prospect research is difficult.
Asking for upgrades, major gifts and bequests is something that every fundraiser wants to do well. But identifying the best donor prospects in your lists for those types of asks can be an even bigger challenge than the ask itself.
Whether you’re a small nonprofit who feels that prospect research is out of reach, or you’re looking to hire a professional prospect researcher and want to set them up for success, this eBook is for you.
In this eBook, we’ll explore prospect research strategies that build deeper, more meaningful relationships with donors. You will learn engagement strategies that enhance existing relationships and grow their giving, as well as uncover donors with a propensity to give to your organization for the first time.
Did you know?
Bloomerang customer Safe Harbor Shelter has alleviated several fundraising pain points around reporting and segmenting their prospective donors by using Bloomerang. This has resulted in deeper engagement, increased donor retention and greater returns.
“We have almost doubled our charitable giving. Since implementing Bloomerang in 2018, we have seen an almost 50% increase in our charitable giving ($375,000 in 2017 to $725,000 in 2022), and our retention has also increased.” – Mary Maupai, Development Director at Safe Harbor Shelter
There’s a gold mine waiting in your database, you just have to know where to look to uncover it.