While an effective thank you letter isn’t the end-all, be-all solution to the donor retention problem, having a great thank you letter is a start. For first-time donors, the gift acknowledgement may be the first communication they receive from your organization. It’s important to make a good first impression!
According to Pamela Grow, an effective gift acknowledgement consists of seven key factors:
- A captivating opening.
- Let them know how they can be in touch.
- Have you referenced their gift amount and/or past giving?
- Is it donor-focused?
- Hand-sign your thank you letters
When so many nonprofit letters read like a deadly tax receipt, why would you miss the opportunity to lift your donor’s heart? Download this free donation thank you letter template and start captivating your donors.