While an effective thank you letter isn’t the end-all, be-all solution to the donor retention problem, having a great thank you letter is a start. For first-time donors, the gift acknowledgement may be the first communication they receive from your organization. It’s important to make a good first impression! 

Thank You Letter TemplateAccording to Pamela Grow, an effective gift acknowledgement consists of seven key factors:

  1. Personalization.
  2. A captivating opening.
  3. Impact.
  4. Let them know how they can be in touch.
  5. Have you referenced their gift amount and/or past giving?
  6. Is it donor-focused?
  7. Hand-sign your thank you letters

When so many nonprofit letters read like a deadly tax receipt, why would you miss the opportunity to lift your donor’s heart? Download this free donation thank you letter template and start captivating your donors.

 

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Donation Thank You Letter Template

Happy fundraising!
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Amy Sermersheim
Amy Sermersheim is an Account Executive at Bloomerang.