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While an effective thank you letter isn’t the end-all, be-all solution to the donor retention problem, having a great thank you letter is a start. For first-time donors, the gift acknowledgement may be the first communication they receive from your organization. It’s important to make a good first impression!
According to Pamela Grow, an effective gift acknowledgement consists of seven key factors:
- Personalization.
- A captivating opening.
- Impact.
- Let them know how they can be in touch.
- Have you referenced their gift amount and/or past giving?
- Is it donor-focused?
- Hand-sign your thank you letters
When so many nonprofit letters read like a deadly tax receipt, why would you miss the opportunity to lift your donor’s heart? Download this free donation thank you letter template and start captivating your donors.
Amy Sermersheim is an Account Executive at Bloomerang.
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16+ ways to say thank you better - September Nonprofit Blog Carnival – Hands-On Fundraising
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