[DIGEST] Essential COVID-19 / Financial Crisis Fundraising Advice

crisis fundraising advice

With the World Health Organization officially declaring COVID-19 outbreak a pandemic, we wanted to share with you some timely crisis fundraising advice, articles, opinions, and resources in the wake of coronavirus and its financial implications.

This post will be updated. Please leave a comment with links to anything you think we missed.

Keep calm, confident and read on.

Free Resources:

Advice:

CDC Foundation Has COVID-19 Guidelines For Nonprofits – “What can nonprofit leaders do in this time of uncertainty and concern? Judy Monroe, MD, president and CEO of the CDC Foundation, offers five steps or initiatives that leaders of all nonprofits and philanthropies can take or consider.”
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Coronavirus Pandemic and Fundraising – “Lots of advice for fundraisers trying to figure out what to do about the Coronavirus pandemic is floating around. Roger Craver at The Agitator has selected a sampling of some of these.”
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Coronavirus and Fundraising: What to Expect and How to Prepare – “Gail Perry shares a guide on what to do and say right now, and what to expect from major donors and capital campaign prospects.”
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How Nonprofits Can Connect Virtually During Trying Times – “With the current state of coronavirus, Claire Axelrad shares her advice on how nonprofits can still connect virtually during this time.”
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March 3: Corona virus – how will it impact charities? – “John Lepp, Beate Sørum, and Jen Love discuss the effects on legacy giving and donor acquisition with the COVID-19 panic.”
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Avoid the 3 Biggest Mistakes of Fundraising in a Recession – “Since the coronavirus outbreak, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Check out this advice from Marc Pitman.”
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A few things for nonprofits and foundations to consider in light of the Coronavirus – “This virus reveals several of the weaknesses of our sector and our society. Vu Le brings up critical points for nonprofits and foundations to consider.”
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Coronavirus survival, crisis fundraising advice, and event roundup tips from Michael Rosen – “Coronavirus is spreading with profound implications for the nonprofit sector. While there is no reason for you to panic, you and your nonprofit organization should prepare for what is happening and what could happen.”
Read more here, here, and here >>

Communicating about the Coronavirus and Your Upcoming Events + Tips for Working Remotely from Kivi Leroux Miller and Kristina Leroux – “We are used to working through last-minute snafus and freak weather events, but a pandemic? Check out this advice on what you should say about your upcoming events, and how to stay productive when working remotely. ”
Read more here, here, and here >>

8 Steps for Successful Fundraising During the Coronavirus Crisis – “Your donors are anxious. Your board members are freaking out. It’s up to you to lead the way. So what’s a fundraiser to do? Check out these 8 steps from Amy Eisenstein to weather the coronavirus crisis.”
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What you can do for your donors and others in Times of Crisis: COVID-19 Edition – “No matter where you are globally, the past few weeks have probably been a roller coaster of uncertainty, emotion, and even sometimes anxiety. To help, here’s some advice from Lynne Wester for your relationships with donors during this time.”
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[PODCAST] From Stock Market Crashes to Crushing Goals – “In this episode, RAISE Podcast is joined by Jim Husson, Boston College’s SVP of University Advancement to discuss stock market crashes.”
Listen now >>

Our Events Were Canceled: Here are 10 Customer Engagement Strategies We’re Trying Instead. – “Here are 10 customer engagement strategies from Sruthi Kumar that can still give you valuable time with your prospects and customers even when your events are cancelled.”
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COVID-19 and Your Cause – “Some bosses are about to cripple their charity’s future with one bad decision around COVID-19. Sean Triner has identified several key areas where you could be impacted.”
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Training remotely: A facilitator’s guide – “If you aspire to provide training or facilitation from a geographic distance, here are Andy Robinson’s 7 tips on what you need to know for effective remote training.”
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Fundraising in the Time of COVID-19 – “There is nothing like a global pandemic to create a bit of uncertainty in the minds of EVERYONE! Larry Raff shares some workarounds for how we conduct business.”
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Immediate Actions for Fundraising Through a Health Crisis + Fundraising Strategies in Uncertain Economic Times from Laurence Pagnoni – “When the economic outlook is hard to get a handle on, fundraisers get nervous. Here are some innovative ways to handle cash reserves at your nonprofit while also managing social distancing.”
Read more here, and here >>

A Huge Mistake Nonprofits Make in Preparing for COVID-19 – “Our brain’s main way of dealing with threats is the fight-or-flight response. Gleb Tsipursky at NonProfit PRO shares the 3 cognitive biases we need to watch out for.”
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Help for Nonprofits During Uncertain Economic Times – The Chronicle of Philanthropy shares a roundup of articles to help nonprofits during the coronavirus, plus tips on how to shore up their reserves.”
Read more here, and here >>

Coronavirus And Your 2020 Fundraising Goals: What Nonprofits Need To Know – “Alyssa Wright at Forbes shares a few tips to ensure we all stay on track to hit our annual goals and drive change all across the globe, regardless of how many galas we have to cancel or meetings we must postpone.”
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Free resources for creating a Coronavirus Appeal – “With emergency appeals related to the pandemic now moving beyond discussion, Mark Philllips thought it might be helpful to provide a couple of template letters that could be useful should you need to launch an appeal for additional support, either now or in the future.”
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Love for fundraisers in a time of coronavirus – “Fundraising is never easy but currently it looks even more challenging as we all face a coronavirus pandemic which is having severe social and economic consequences. Howard Lake shares his thoughts at this stage to give some perspective and some tips.”
Read more >>

What other good advice would you share? Leave us a comment below! We’re all in this together.

Kristen Hay

Kristen Hay

Marketing Manager at Bloomerang
Kristen Hay is the Marketing Manager at Bloomerang. She also serves as the Director of Communications for PRSA’s Hoosier chapter.
Kristen Hay
By |2020-04-07T14:23:09-04:00March 13th, 2020|COVID-19 / Coronavirus, Disaster Fundraising, Nonprofit Sector|

One Comment

  1. For nonprofits whose work involves vulnerable communities—people without financial resources, immigrants, those who are incarcerated, people without insurance or those without a home—this is a time you could be speaking up, advocating for your people, and shining a light on their dilemmas through the news media. Your voice is needed now more than ever: https://bit.ly/2U0WzLD

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